Imagine you've got the opportunity to place the do-follow link to your cell phones online store on the front page of the New York Times site. Would you refuse it, since the New York Times has nothing to do with your business? Don't think so! You wouldn't care about relevance in this case.
In SEO field the links relevance is treated as Google's scarecrow. Make a search on Google for "relevant links" and you'll find the following 2 authoritative articles in the top ofGoogle search results: The Relevant Link Myth and Why Relevant Links Are Irrelevant. Now even those SEOs that used to get stuck to therule of "relevant links from relevant pages", start advising their clients "to carefully expand" the semantic spectrum of anchor texts.
Let's find out everything about the links relevance!
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1. I have to build/buy relevant links from webpages of relevant or reciprocal topics. Otherwise, the link will be defined as a bad one by Google "spider" when crawling my PR. No, you don't. The SEs bots, e.g. Google "spiders", do not recognize the concepts! They conclude that the link is relevant, if its anchor text is frequently used on YOUR webpage and not on the backlink page! |
1. Your link anchor text must be relevant to your site content. Yes, that's absolutely right. You site texts have to contain these inique and wanted words you usually use as anchor text of inbound link. Remember, Google's system is built upon the conclusion that inbound link anchor text can be trusted to accurately describe the contents of a webpage. |
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2. The relevant links are more efficient in terms of SEO. That's wrong. The relevance of the backlink page is not the factor that influences on your Google ranking. And what does? The backlink page PR does, as well as the PR Weight that this very page passes to your site (learn more about the PR Weight). |
2. It's next to impossible to define one's link relevance. According to Wikipedia "... It [relevance] is elusive, because the meaning of relevance appears to be difficult or impossible to capture within conventional logical system" (click here to read the whole article "Relevance"). |
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3. The relevant links are more profitable. That's not true. The link building doesn'n aim at your site advertising through the backlinkpages. The link building is the best way for your site to get hugh ranking on search engines for your targeted keywords. In fact the search engines (like Google) are your best advertisers. That's why only high PR links are profitable. |
3. The relevance has nothing to do with your site PR. The SEO specialists' opinion is that the sites engaged in"excessive" reciprocical linking have no chances to be considered as valuable ones by Google. Why? Just because when hunting after the links relevance, those sites owners disregard the real valu of the backlink page - its Passed PR Weight. |
To sum it all up, let us share an idea with you: virtually it's impossible to acquire an irrelevant link!
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