Brand Tone of Voice – What Is It and Why Is It Important?
You’re creating a new brand, and it’s time to start thinking about your tone of voice. What is that? The dictionary definition is something along the lines of how you speak – your manner of speaking, as opposed to what you say. But let’s unpack this a little more because it’s an important part of brand identity, and it will help you build a stronger brand in the long run.
So, how can you make sure that your brand sticks out from the rest? By using your unique brand tone of voice when communicating with customers. Let’s take a closer look at what that means.
What Does Brand Voice Actually Mean?
Well, you are probably wondering: “What is a brand tone of voice?” To get a better understanding of brand voice, let’s take a look at a few tone of voice brand examples. If you were to go to Starbucks, you’d expect a certain kind of experience – from the decor of the store, taste of the coffee, and the customer service you receive. This consistency is a result of the brand’s voice. You’d also notice that the Starbucks brand voice is friendly, welcoming, and casual. Their employees are encouraged to use their “Happiness is being” talk-to-buy approach. This is their brand voice – what Starbucks wants you to know about them.
Another example of brand voice is Taco Bell. If you go to a Taco Bell restaurant, you’ll notice that it feels a little different than other fast-food chains. This is because Taco Bell has an approachable and irreverent brand voice. Its employees are encouraged to engage you in silly conversation to make you smile. Their brand voice is quirky, light-hearted, and fun.
How Does Brand Voice Fit Into Branding?
As we’ve looked at in this article, a brand’s voice is incredibly vital. And a key part of that is having consistency. Once you’ve nailed down your brand voice, you can use it to inform every decision you make. From your website to your social media posts, everything should have your brand’s voice.
Let’s say you own a sports bar, and you’re writing a menu. Each menu item has to be consistent with your brand voice because your customers will be reading it. For example, you sell protein bars, and you want to use a brand voice that’s fun and modern. You can use fun words like “blast” instead of “explode” and phrases like “as strong as a bull” instead of “strong like a bull.”
Why Is Developing a Brand Voice Important?
The brand voice is the foundation of your brand. It’s the first thing people will notice when they interact with you or your business. And it’s the way you will continue to build a relationship with your customers. A consistent brand voice that resonates with your audience will make them feel like they’ve come home. A strong brand voice can help you stand out in a crowded marketplace. It can also help you connect with potential customers better because you’re speaking in a way that’s unique to your brand.
The Benefits of Having a Brand Voice That Speaks To Your Customers
Brands are people, too. They have personalities and speak with their own voices. And just like a person, a brand has a voice that reflects them as an individual. It’s your brand’s voice that sets it apart from competitors and makes you stand out in the minds of your customers.
A credible and appealing brand voice is so much more than a simple tagline or message. It should be the underlying tone of every piece of communication from your company—from your website to social media channels, advertisements, press releases, and beyond. Read on to learn more about the main benefits of having a strong brand voice.
It Makes Company a Human
A brand with a strong voice makes customers feel like you’re speaking directly to them. It’s a great way to make people feel like a company is a human. It shows that you have a personality and that you’re approachable.
Your customers will feel connected to your brand. This is especially important when you’re in a niche that has lots of competition. Having a strong voice will help you be more memorable and easier to relate to.
It Helps Build Connections
A strong brand voice helps build connections between your customers and your business as well as between your company and your employees. Every time you have a piece of content published, it speaks to your customers. Whether you’re promoting a new product or hosting events, your brand voice should be consistent throughout all of your content. This consistency builds trust with customers because they can expect the same type of communication from you at all times. It also gives your business and employees a clear identity.
When you have a strong brand, your employees feel connected to their jobs and the company as a whole. They feel confident in their role and the company’s mission. A strong brand voice helps to unify your employees and makes them feel like they’re contributing to something important.
It Allows You to Earn More
Strong branding enables you to earn more as a company. A brand with a clear and compelling voice resonates with customers and increases brand recognition and loyalty among consumers. All of your marketing efforts will be more effective and result in more conversions.
A good brand voice can make you more memorable, help your customers understand exactly what you’re selling, and make them want to buy from you more. Having a strong brand voice is an extremely valuable asset for any company. It helps your business stand out from competitors and makes customers feel connected to your brand.
It Allows You to Be More Authentic
Another benefit of having a brand voice is that it allows you to be more authentic as a company. You’re not trying to be something you’re not—you try to be yourself. This authenticity builds your trust with customers and helps them connect with your brand more. It also shows that you’re not trying to be something you’re not. You try to be yourself, and that makes customers trust you more.
Having a brand voice is important for any company. It helps your business stand out from competitors and makes customers feel connected to your brand. On top of that, it also allows you to be more authentic as a company.
What’s Included in Developing a Brand Voice?
As we’ve discussed, your brand voice is incredibly important to your overall brand. And you need to take the time to create and define it. So, what can you do to create a brand voice? Let’s take a look at a few ways you can create your brand voice. We guarantee that these brand tone of voice guidelines will surely help you get started:
- Define your target audience. This is the first step to creating your brand voice. By knowing who you’re speaking to, you can tailor your company’s voice to appeal to them.
- Use an editorial calendar. Make sure that every post you make on social media is consistent with your brand voice. If you’re posting about different topics, make sure that each topic is still consistent with your brand.
- Ask for feedback. Once you have your brand voice down, make sure that you’re asking your customers what they think of it and if they like it.
Three Steps to Finding and Defining Your Brand Voice
If you’re wondering how to find your brand voice, don’t worry – it’s not as difficult as you might think.
Here are three steps to finding and defining your brand voice:
- Understand your company. First, you need to understand what specifically your company does, what type of product or service it produces. Once you have that clarified, you need to figure out who you’re speaking to.
- Define your customer. Next, you need to define your customer and determine what type of person they are. Think about where they live, what their interests are, and what their needs are.
- Get to know your customer. Now that you know who you’re speaking to, you need to make sure you understand your customers. You can do this by engaging with them on social media or hosting focus groups.
A brand voice is the first thing customers will notice about your brand. It’s the way you speak and how you present yourself to the world. A consistent brand voice will make you stand out in a crowded marketplace and help you connect with customers better. It’s important to know how to define a brand tone of voice so that you can inform every decision you make and build a stronger relationship with your customers. To do that, you first need to understand your company and product, define your customer, and get to know them better. Once you’ve done that, you can create a brand voice that resonates with your customers.
If you lack experience in this area, you can always hire a professional company with many years of field experience to help you! Together, you’ll undoubtedly achieve great results!
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