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Quite simply, the fullest list of Google Ranking Factors

Google Ranking Factors

Still bite your nails thinking how to get in Google Top 10?  Lost your high rankings and nervously looking where to find them? Have no sleep at night thinking how to become an SEO expert? This simple guide presents key factors to your website’s top position in Google search.

NorthCutt has recently showed its variant of Google ranking factors. Basing on company’s patents, Google employees’ claims and scientific approaches, NorthCutt analysts found 261 factors which can be considered by search engines. Check them all and become an SEO profitable to get in Top 10 faster than anyone else will read this text!

Positive factors (on-page)

Webmaster can directly influence these factors. To sum up, we can say that qualitative content, availability of website on any device and its friendliness for user positively affect website position.

Concrete factors:

  • Keyword in URL
  • Keyword in Title tag
  • Keywords marked somehow – headings, underlined, italicized etc.
  • Keyword in Alt attribute
  • Natural usage of keywords not only with exact match
  • Internal link anchor text
  • Keyword in domain name
  • Page TrustRank
  • HTTPs usage
  • Up-to-date content, if meant by user’s request
  • Outdated content for some requests is more preferable
  • Qualitative outgoing links
  • Mobile friendliness

Google Ranking

Probable factors:

  • Arrangement of keywords in URL
  • Moderate amount of keywords in page text
  • TF-IDF of page
  • Keywords in Heading Tags H1, H2 etc.
  • Spacing between keywords in text – the closer, the better (but don’t forget about the meaning of text)
  • There are keywords in text which completely correspond to the search request phrasing
  • There are keywords in text which partially correspond to the search request phrasing
  • Essential keywords at the page top
  • Domain name corresponds to keyword
  • Correspondence of all website to key request
  • TF-IDF of website
  • Old domain
  • New domain
  • Hyphen usage in URL for words separation
  • Keywords arrangement in tags
  • Domain time limit
  • WHOIS in public access
  • formatting usage
  • Updated content on website, if meant by request
  • Old content on website, if meant by request
  • Relevant outbound links
  • No mistakes (both orthographic and grammatical)
  • Multimedia
  • Subdirectory
  • Domain extension
  • Emphasizing subject-matter, as Google aims at operating not only words but semantic entities. For ex., when searching for “how to cook meat”, user will get recipes, not simply pages where there is something about meat
  • Context of keywords usage
  • Website corresponds to user’s location
  • Subdomain usage
  • Subdomains’ quantity
  • Privacy Policy usage
  • Verified phone number
  • Available contacts page
  • Low code/content correlation
  • More content on page
  • Keywords at the beginning of Title
  • Keywords at the beginning of Heading (H1 etc.)
  • Interesting content in comparison with the web
  • Interesting content in comparison with website
  • Quality of content at an average on website

Google Ranking and SEO

Unlikely factors:

  • Legibility level
  • Keyword meta tag
  • Meta tag description
  • Google Analytics web counter code
  • Google Webmasters Tools availability
  • Sitemap XML
  • Author’s prestige
  • rel=”canonical” usage
  • rel=”author” usage
  • rel=”publisher” usage
  • www usage in domain
  • Dedicated IP-address
  • AdSense usage
  • Keywords in HTML-comments
  • Keywords in CSS/JavaScript-comments
  • Keywords in CLASS, NAME andID
  • Verified address
  • Meta tag source
  • Meta tag geo
  • Number of comments
  • Positive comments

Get Ranked on Google

Negative factors (on-page)

These factors can be separated into three categories: availability for web crawlers, low quality of website and content, sanctions.

Concrete factors:

  • The main color of page elements corresponds to background color
  • 1x1px image as invisible link
  • Empty anchor links
  • Copyright violation
  • Doorways
  • Broken internal links
  • Redirected internal links
  • Text on images
  • Text in videos
  • Text in multimedia
  • Iframe and Frame
  • Low-grade content
  • Low-grade content on the whole website
  • Too many ads
  • Duplicated content from outside
  • Duplicated content on website
  • Links to penalized websites
  • Slow websites
  • NoIndex
  • Full website blocking for web crawler
  • Domain with poor reputation
  • Meta and Javascript-redirects
  • Text in Javascript
  • Website’s unavailability
  • Too many outbound links
  • Pages similar to search results
  • Automatically generated content
  • Phishing activity
  • Pages without internal links
  • HTTP Status Code 4XX/5XX on Page

SEO for Google Ranking

Probable factors:

  • Too many keywords in the main text
  • Unclear meaning of content
  • Too many keywords in Title tag
  • Too long Title tag
  • Headings H1, H2, H3 etc. contain too many keywords
  • Too many H1, H2, H3 tags
  • Keyword’s repeat in domain name
  • Too long URL
  • Too many keywords in Alt tag
  • Too long Alt tag
  • Long inbound links’ anchors
  • Too many links in text
  • Too many enumerations of words, word phrases, ideas etc. that look unnatural
  • Content “hidden” in JavaScript
  • Content “hidden” in CSS
  • Too much of formatting usage – bolding, italicizing etc.
  • Dynamic content
  • Pop-ups usage
  • Internal nofollow
  • IP-address associated with doubtable location
  • Private WHOIS
  • Local domain extensions for global websites
  • Too many internal links
  • Invalid HTML/CSS
  • Outbound affiliate links
  • Parked domains
  • Too many links in footer
  • Infected website
  • Outdated content
  • Adult content
  • Selling links
  • Using domains instead of subdomains where it’s not necessary
  • Quantity of subdomains
  • Quantity of error pages
  • Code error on page
  • 404 errors
  • HTTP Expires headers may cause index linking problem
  • Sitemap page order
  • <changefreq> tag in Sitemap
  • Description tag with too many keywords
  • Keywords tag with too many keywords
  • Spam user content
  • Foreign language content
  • Text translated with program

Unlikely factors:

  • False WHOIS
  • Website owner is penalized for using false data in WHOIS
  • Outbound links
  • robots.txt absence

Positive factors (off-page)

Webmaster can’t directly control these factors as they are off the website. Usually, these factors deal with backlinks.

Site Ranking Factors

Concrete factors:

  • Authoritative links to page
  • Too many inbound links to page
  • Authoritative inbound links to website
  • Too many inbound links to website
  • Link’s stability – it exists for a long time
  • Keyword in anchor text
  • Links from relevant websites
  • Keyword in Alt text
  • Context beyond the link
  • Request for up-to-date information
  • Safe search

Probable factors:

  • Social signals
  • Partially relevant text in link anchors
  • Partially relevant text in Alt
  • Link from website ranked by the same keyword
  • Position in DMOZ catalogue
  • CTR on page
  • CTR  on domain
  • Website’s speed in getting links
  • Low denial rate
  • Natural ratio of deep links
  • Google+ account
  • Twitter sharing
  • Facebook sharing
  • Domain links existing longer than website
  • Request needs an answer from authoritative source
  • Request needs an answer from an old source
  • Request needs diverse answers
  • Page is placed into Chrome favourites
  • Chrome data on website traffic
  • Personalized data output
  • User’s activity monitored with Google Toolbar
  • User’s preferences in searching specific websites
  • Speed of user’s click on search result
  • Google instruments for targeting website in different countries
  • Google instrument in sending request for website reconsideration
  • Links from national domains of upper level of specific country
  • Links from IP-addresses of target region

Ranked on Google

Unlikely factors:

  • Linking page Title
  • Mentioning company name
  • Links from various C-blocks (part of IP-address)
  • Backlinks from .edu
  • Backlinks from .gov
  • Number of Twitter followers
  • Facebook likes
  • Google+ circles
  • Google+1
  • AdWords usage
  • AdWords non-use
  • Alexa low rank
  • High MozRank/MozTrust position
  • XML card download in Google Webmaster Tools
  • Verified company address in Google+

Negative factors (off-page)

To these factors most often refer unnatural backlinks and negative SEO

Google Ranking Factors Checklist

Concrete factors:

  • Too much interlinking on websites belonging to one user
  • Negative SEO
  • Patterns of paid links exchange
  • Low PageRank
  • Low websitу rank
  • Manual sanctions
  • Change of index linking speed in Google Webmaster Tools

Probable factors:

  • Changed text of link’s anchor
  • Unnatural quantity of anchor texts
  • Unnatural quantity of anchors in general
  • Unnatural variety of linking websites
  • Webspam traces
  • Spam in comments
  • Spam posts on forum
  • Ad posts masked as natural
  • Links in profiles and signatures on forums
  • Links in footers
  • Links at the top of the page
  • WordPress themes with links
  • Links in widgets
  • Links in “about the author” part
  • Link circle (pyramid)
  • Catalogues with articles
  • Generated web-catalogues
  • Reciprocal links
  • Link farms
  • Google dance
  • Low quality of content beyond the link
  • Links without context
  • Number of links in text
  • Context irrelevant to links
  • Sudden increase of number of links
  • Sudden decrease of number of links
  • Links to domain
  • Decrease of a number of inbound links can become a signal of page content obsolescence
  • If website looses links faster than acquirers, this could mean that something’s wrong with it
  • Sanctions for redirect
  • Disavowed links
  • Links from penalized websites
  • Websites blocked through Google
  • Negative brand reputation
  • Wrong usage of instrument for international targeting in Google Webmaster Tools
  • Manipulations from CTR website
  • Manipulations with company name search
  • Messages about illegal act
  • Messages about copyright law violation
  • User’s speed of click on search result
  • User’s speed of finding an answer to the question
  • Links from C-class

Keywords for Google Ranking

Unlikely factors:

  • Inbound partner links
  • Links from irrelevant links
  • Link building
  • Paid links
  • Absence of content beyond the links
  • Small number of website pages

MOZ has also recently presented its version of Google rank factors. However, keep in mind that time and again your rankings collapse may be correlated with Google’s updates. Learn which websites won and which ones lost from the Google June 2019 Core Update.

Implementing these factors in your SEO strategy will bring you to Top 10 before you know it. Still don’t believe us? Check it and make sure! If you have troubles with promoting your website, don’t hesitate to contact our SEO professionals and get your FREE SEO report!

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