How to Use Podcasts for Link Building
Not sure where to start or where to post your podcast? Check out these search engine optimization tips for podcasts to reach a larger audience and attract subscribers. Unlike traditional blogging, where you have a particular place to post content, your listeners access your releases through a third-party streaming service or special directories. And these services often have hundreds of thousands of other podcasts on their network.
So how do you make more potential and future customers learn about you? The answer is simple: SEO podcasts. Posting articles on blogs is not the only search engine optimization method that can benefit. You can easily attract more subscribers if you spend time on link-building practices outside your website pages. Check out these helpful tips on using podcast links to attract more subscribers.
A Few Words On Podcasting
Podcasting is a relatively recent phenomenon, although today, many people are already aware of the need to optimize audio files if the main goal is to attract users to audio content. What is podcasting? Podcasting is the recording of an audio or video file uploaded to the Internet so that users with any media player can take advantage of the content offered.
The practice of podcasting has been booming lately. According to Singingfish, podcast requests, music and radio programs, and other types: sound effects, interviews, and e-books are most popular among users. So it begs the question: how best to prepare and optimize podcasts for search engines. And it is worth saying that podcasting is an interesting phenomenon from a search perspective.
However, podcast search technology needs to be researched and studied in detail. In principle, search engines that specialize in podcasts resemble traditional search engines in many ways. The main difference is that podcast search engines are constantly going around the Internet looking for rich-media files.
There are still people who wonder what podcasts are, so there’s no telling what kind of difficulties they might encounter when searching for them. Because of this, close attention is being paid to the search aspects and the user experience aspects of podcasts. Most multimedia search engines mainly relied on metadata to determine relevance in the past.
Today, these search engines can use speech recognition to determine the quality and content of an audio file. Did you know that the first podcast search engine program was Podscope? This program listens carefully and perceives every word played in a podcast. Therefore, speech recognition is an essential component for finding relevant podcasts. The Podscope system uses a technology called pinpoint audio.
This technology is designed to play pinpoint audio to determine the relevance of podcast content. Remember that metadata is not a sufficient criterion for finding relevant podcasts. A typical podcast is 15-20 minutes long, and the podcast description consists of just 25-30 words. So naturally, a short description cannot cover the entire content.
Thus, you can use a speech recognition system that clarifies what the podcast is all about. Next, audio files need to be optimized. For example, many people listen to podcasts on computers just like they listen to MP3 players. No one will listen to a randomly found podcast, even if it is flawless, so we need to focus on developing an improved system for finding audio content to provide the information that users will want to hear. And then, we move on to SEO for podcasts.
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Seven Tips To Get More Links Using Effective SEO Strategies
Audio search technology is becoming more necessary in today’s digital lifestyle as consumers gain high-speed Internet access and need more audio content. Podcasts today are a trendy type of content that users often search for online. Consequently, you can use podcasts to build the most effective and natural link profile possible. And further on in the article, you’ll learn how to do this.
# 1 Create A Portrait Of Target Audience For Podcast
Did you know that as of the year 2020, more than 68 million people were listening to weekly podcasts? Of course, you’re bound to have a target audience in this vast market, given their annual growth. But a growing number of listeners is also a sign of many podcasts. So it would help if you spoke to a specific audience to stand out and not try to reach everyone.
A portrait of your target audience tells you what kind of content your ideal subscribers want to see, but it also reveals their lifestyles, beliefs, and goals. When you have a clear picture of your audience, you can optimize your podcast as a whole and each issue according to the podcast keywords your subscribers might be looking for.
For example, if your listeners are interested in sales, use keywords they may be searching for on search engines. Examples of episode titles that have good SEO promotion for podcasts for this niche include: “How to Train a Sales Team” or “How to Manage Video Calls for Sales.”
# 2 Choose The Right Platform
In technical SEO, uptime and upload speed are essential ranking factors. The same is true for your podcast. Its ranking can be affected by the loading speed of your platform. The slower the site, the less likely people are to subscribe. Many podcasters choose to host podcasts on their website and then create particular release pages to increase the chances of getting the attention of their ideal subscribers with typical internal SEO.
So your site needs to load very quickly. Research the different platforms that prioritize site performance. Not every web host can be well optimized for podcasts, which can cause your site to slow down or have trouble loading audio files.
# 3 Conduct Interviews With Industry Leaders
One great way to get more subscribers is to invite well-known opinion leaders and influencers in your niche to your podcast. Their supporters and followers are more likely to listen to you if they know someone they trust is sharing valuable information on your platform. In addition, the presence of famous people will help users discover your podcast for the first time and subscribe.
If you have a relatively small podcast, you can interview lesser-known experts before reaching out to the prominent leaders in your industry. Use this as an opportunity to improve your interviewing skills and expand your existing audience before inviting the more significant leaders in your niche.
# 4 Put The Podcast In Your Blog Articles
Some podcasters prefer to post their releases as separate pages on their website. So why not put podcasts in search engine optimized-blog articles? While Google is making an effort to include multimedia results in search results, including even podcasts and YouTube videos, the reality is that most search engine results still display articles and blog pages.
Stay ahead of the competition by combining your blog and podcast efforts. There are several ways to do this. First, you can host a blog post as a text version of a podcast. So after recording the episode, repurpose it into a valuable blog post that you can optimize per SEO best practices. Another way to do this is to audit your existing blog posts and insert media files into them.
It maximizes SEO on your blog page and makes the podcast accessible to more visitors and potential subscribers. If you need an example, you can examine the FreshBooks blog with their episode of the podcast on the article page. They took the first route, where they created a particular blog post dedicated to the main topics covered in that special podcast episode.
To encourage people to listen to the episode, you can submit content in the form of questions or highlight what to expect. Mention keyword phrases and search terms to maximize SEO on the page.
# 5 Place Your Podcast In Authoritative Directories
It is another way to get more subscribers. Getting access to these directories is often easy enough. You can place your podcasts one at a time in directories like Apple Podcasts or Spotify, or you can use Anchor.fm to submit your podcast to multiple directories at once.
You can compare the top podcast directories and apps among U.S. listeners between 2019 and 2020, according to Statista. Perhaps the research will surprise you. In any case, you can share your impression under this post. These top directories are likely where listeners are looking for new podcasts themselves, so you have a chance of getting more subscribers using this method.
First, choose the most useful apps and services with dozens of options available, and then slowly work your way down the list. Also, be on the lookout for any new sites that may come up in the podcast app industry to stay ahead of the curve.
# 6 Add Media Files To Your Customer Service
Suppose your company has a podcast with valuable information that introduces people to your product or service or answers their frequently asked questions. Why not include those media files in your customer service?
For example, users may often ask your product or app the same questions. Include links to relevant pages on your frequently asked questions to help answer your customers’ queries. It can also be a way to personalize your ticketing system. Since many e-ticket support programs allow you to upload files to send to customers, why not send out podcast media files in response to their questions or concerns.
# 7 Break Down The Media File Into Microcontent
To drive SEO optimization for podcasts, change the purpose of episodes and turn them into micro-content that can be shared on other platforms. For example, choose a snippet, no longer than one minute, with a critical conclusion or story that can then be published in your Instagram feed. Or cut to an engaging exchange between guests and post the snippet to Facebook or YouTube.
The beauty of this tactic is that you can create multiple pieces of microcontent from a single podcast episode to create endless amounts of content for social media. For example, use audio quotes as excerpts, create graphics based on quotes from an episode, and turn your main topics into infographics worthy of viral distribution.
Anyway, it’s a great way to create content for other platforms and draw attention to your podcast. For example, the Happier in Hollywood podcast creates microcontent by taking excerpts from recorded episodes and turning them into captioned videos for Instagram. So what prevents you from being inspired by their content?
Some Final Tips
Keyword-rich, concise, and accurate meta-information is key to optimizing your audio and video files. The richer the information (audio or video file, copyright, duration, and other descriptive information), the more you will benefit, and the user will find the more likely your files. So please take note of a few more quick tips on how to use podcasts for link building, which we’ve put in a separate sub-item of this article.
- Be careful about how you optimize titles, descriptions, and copyrights. Users view these, and if you only put in a set of keywords, people may think you’re just trying to sell them something.
- Add meta-information as you encode the video. You should re-enter the meta-information if the video is re-encoded from one format (for example, from MPEG to Windows Media). The old meta information will be lost during the recording.
- Use a separate page for each audio segment. Allow users to download and listen to podcasts directly from the page where you put them.
- Use standard SEO tactics for pages where you place podcasts. Make them part of your search engine optimization. Use keyword-rich content descriptions: wrappers for the audio file.
- Use a separate RSS feed for each piece of your audio content.
- For blogs, make sure your blog software supports the RSS format.
Attracting more podcast subscribers may seem impossible, but remember that a solid promotion strategy must also accompany your content creation efforts. Search engine optimization for podcasts ensures that your podcast is seen by the people who would most like to subscribe to it. Beyond basic SEO, use the tips in this article to help improve your search engine results and make your podcast heard.
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