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How to Write an Awesome and SEO-Friendly Blog Post: 8 Tips by LinksManagement

Nowadays, writing a great blog post means writing an article, which is optimized for both readers and search engines. It’s no longer enough to just produce quality content. For your blog to be noticed, your posts have to be SEO-friendly. Yet, many bloggers face difficulty when trying to write an easy-to-read text and integrate relevant keywords at the same time.

If you use too many keywords, you may end up having clumsy unreadable text. On the other hand, when there are not enough key terms, your blog may appear low in the search engine ranking. How to find a balance?

The answer is that it’s all about improvement. You need to upgrade your writing skills and the SEO strategy that you use. How to do that? Read further to know how to optimize your blog posts and rank high on a search engine results page.

SEO Keyword Implementation

Since here we are talking not just about how to write an ordinary article but an SEO-friendly post, let’s discuss more in depth the keyword integration into the text.

Check out some of the points to be considered when creating SEO content:

  •         Keyword research needs to be done before you start writing. You will include the words that you find in your text during the writing process. By doing so, you will avoid the situation when you need to rewrite the text at a later stage to fit the necessary words.
  •         Define the main keyword. Having it, you will be able to develop a list of other relevant key terms.
  •         Give preference to long-tail keywords. Keyphrases, which are more than three words long, tend to be more specific and assure less competition. You get a better chance of catching the attention of your target audience.
  •         Use synonyms associated with your topic. They will make the text easier to read while enhancing your chances to appear higher in the search ranking. Don’t overdo it though for the mere purpose of ranking, since it can have an opposite effect.
  •         Avoid using targeting keywords because they are popular, meaning that they are too competitive.
  •         Do the research more than once with different tools and make sure your keyword list is up to date.
  •         You may look for article examples to check what keywords help other successful posts rank high.

Also, there is an important SEO aspect, such as keyword density, which needs to be taken into consideration when optimizing your blog post. One would think that the more keyphrases you include in your text, the better. Yet, the search engines dislike when posts get stuffed with the key terms.

When the keyword density gets too high, Google takes it as an attempt to beat the algorithm. The text is deemed to be lacking useful content, so the penalty is coming. Your page can be demoted in search ranking or even completely removed. Needless to say that the excessive usage of keywords badly influences readability.  

Learn How to Write SEO-Friendly Blog Posts

As we mentioned above, for the text to be effective, it must be optimized for blog readers as well as for search engines. There are many things to consider, so below we outlined some tips on how to write quality SEO-friendly articles fast and efficiently.


1. Start with prewriting

Congratulations! You found a great idea that you want to cover in your blog post. What to do next and how to move forward? At this point, don’t dive into writing yet. To make sure that you end up with high-quality content, you need to clarify and generate the ideas before you begin composing the text of your new blog post.

  •         Start with jotting down what you already know about the chosen topic. Then, do some brainstorming on how you can develop these ideas in the text.
  •         Define the main purpose of your post and outline what you expect your readers to do after they read the article. Formulate the central question. It will give you direction and help you keep your thoughts organized when you write. 
  •         You may discover that some additional research is needed. Do the research if you realize that getting more information will help you win the trust of your readers by showing your level of expertise.

Now it will be easy to move on to the next steps.

2. Write an effective post title

Usually, the title consists of just one sentence. However, it might take quite a lot of time to write it. There are several reasons why you should make an extra effort when crafting an effective title.

First of all, the headline is the first thing that the potential readers see. If you don’t want it to be the only part of your article that readers view, you need to grab their attention. With the help of vivid and catchy language, you will help your article get noticed and read.

Second, the title needs to tell readers clearly what to expect from your article. You don’t want to cause any confusion for your reader, so make sure that the title is informative and describes what’s exactly in your blog post.

Third, the title is important for SEO purposes. An effective headline can improve traffic from search engines, especially when containing the target keyword. Try not to resort to clickbaiting though, since the last thing that you need is to lose the trust of your readers. 

3. Think about the structure

SEO-optimized blog posts need to have a clear structure. Usually, this implies that the text is divided into three main parts, such as an introduction, the main body, and a conclusion. This rule exists for a reason, so you’d better follow it when writing your post. If the text is structured this way, it is easier for the reader to follow your train of thought, and, most importantly, get your message.


Special attention should be paid to the first paragraph. You need to make your reader interested and entice him to read further. One of the techniques that can be used is stating the issue or asking a question without answering. Just hint in a friendly manner that the solution is waiting at the end of the article.

Keeping all your paragraphs short is also important. 2-3 sentences should be enough to convey one idea per paragraph. Use various formatting options to highlight words that support this idea. Besides that, make sure that headings for each paragraph are short but concise. This not only benefits the readability of the article but also turns your text into an SEO-optimized blog post.

4. Figure out the right length of your article

It is considered that the perfect length of a blog post should be about 1500 words. Yet, it all depends on your target audience and the topic you are writing on. Sometimes, 500 words are enough, while some readers prefer more extended texts. Thus, it is important to learn how to keep the length of your blog optimal.

Even though Google likes longer articles and is more likely to put such posts higher in the ranking, it is essential that you do not bore your readers and don’t scare them away. What is even more important, you need to keep the text in such a balance that you manage to convey your message while the reader gets the right amount of information. And of course, when working on this, plan where you will use the relevant keywords throughout the text to make it SEO-friendly.

5. Include images

People tend to remember visual information better than spoken or written data. For that reason, adding imagery into your blog post can be beneficial for your article. A text without any images or illustrations can be boring while visually appealing pieces of writing may create a better browsing experience. When the text is broken into different sections with the help of images, it is much easier to read it, if compared with the text composed in one block.

As a result, you will be able to hold your reader’s attention and manage to convey your message effectively. Most importantly, articles with images or video presentations perform much better in search engines. However, you should remember that the visuals must be relevant. Otherwise, a lack of coherency can cause your reader to leave the page.

6. Incorporate links into your article

If you doubt whether including links in the blog post can be useful, don’t think twice, add them. Links are great for Google algorithms in terms of your rankings in the search engine. The following practices can be useful for the optimization of SEO blog posts:

  •         Adding internal links

Connecting your upcoming post to the relevant content that you’ve already created can be very beneficial. It will be advantageous both for your existing blog posts and the article that you’re working on right now. If necessary, readers will be able to click on the link and learn more information about the topic that you are trying to elaborate on. It will be easier for your readers to navigate your blog and, at the same time, you will show the authority and knowledge of the topic.

  •         Adding backlinks

These days, the competition is already tough. The world changes rapidly, so you’d better use all possible SEO practices if you want to thrive in 2022. Besides the internal linking, for the effective promotion of your blog, you can try using backlinks. That’s an effective strategy, which should be considered if you want to appear on the first page of Google. If you apply this tool wisely, you’ll be able to highlight your content while increasing your search engine opportunities.  

7. Proofread your text

This tip might seem unimportant, but actually, it can make a tremendous impact on the success of your post and your blog in general. You’ve made an effort and created great content, so you can’t afford to post a poor-quality article in your blog.

The text with typos and spelling or grammatical mistakes naturally puts readers off. No matter how good your content is, if your text is full of errors, you simply jeopardize your authority and lose the trust of your readers. Not only may your unedited post end up being unread, but you also risk that the readers stop following your blog altogether.  


Therefore, don’t underestimate the significance of proofreading your article. Besides, the better the quality of your text is, the higher ranking you can get on Google search. There are a lot of tools and software available online that can be of great help with editing. If still in doubt, you can easily ask an expert to assist you with your blog. In such a way, you will feel more confident that the text you post is definitely worth publishing.   

8. Ask other people to look through your article

You might be a great writer, but even professionals make typos or miss important things. Perhaps, at some point in your text, you expressed your thoughts in a way, which is clear for you but not so understandable for others. Ask someone whose opinion you trust to review your work and give you their feedback. The thing is that other people can view your material with fresh eyes and find the discrepancies, which were not obvious to you.

An outside perspective from an objective and unbiased third party can make a difference. You can get viable suggestions on what information to add in order to make the text more readable and understandable. Ideally, you could ask one or more experts in your team for their professional advice. Yet, the feedback from a non-expert friend who could represent your target audience might be even more beneficial for the end result.


We hope this article helps you optimize your blog posts so that you manage to rise in search ranking. You already know how to write quality content that your audience loves. Now it’s time to make it SEO-friendly. Use our tips, and Google will love your blog posts too.

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