Full SEO Guide: 21 Steps How to Get Top 10 Rankings on Google in 2018
Everyone who deals with website promotion has one important wish. Whether he or she is an SEO newcomer or SEO expert, they want to find out how to get to the Top of Google. The truth is, getting high rankings turns out to be a real headache, especially after yet another Google update. But fear not, Links Management is here to bring you a special gift as we ring in the new year. Make sure to carefully read this entire guide and follow ALL of the advice given to secure the top positions in Google search results. Success will be inevitable if you follow EVERY given recommendation.
Among our customers, there are those who have successfully achieved the Top 10 on Google with our recommendations, but still, there are some who don’t follow our tips and fail to get top Google rankings. Thus, every month we carefully examine and analyze each factor that influences the success and failure of our customers. We will update this guide every time there are some fresh details to report (this is the latest update as of 31 January 2018). We uncover the main reasons WHY people fail on their way to the top 10 on Google and explain what exactly you need to do – and how to do it – in order to successfully achieve #1 on Google in 2018 and stay there for many years!
Note: It’s essential to follow each of these 21 steps. If you skip any of them, it may result in a failure to get to Top 10 on Google. Our FREE SEO Expert Tool will select and automatically purchase the best DA40-DA100 backlinks for you from our inventory, taking into account some key points. So, don’t miss the chance to get manually selected backlinks by our SEO specialists for free. Furthermore, apart from buying links you may earn $50 for each referred friend. Now let’s get to the tips!
Start with keyword research. Don’t focus on just a few keywords – you will need to draw up a long list of them and undertake keyword research. If you want to learn more on how to conduct keyword research, check out this article. We would also recommend that you pay attention to this keyword research tool. It will simplify your keyword search.
2. Fix up your website structure for better SEO
If your website structure is a mess – there’s no way you can rank high on Google. The search engine pays most of its attention to navigation and user experience, so make sure your structure is balanced and clear. It’s also important to link the pages within your website properly.
A clear site structure will boost your site’s visibility to search engines and will lead to higher rankings on Google. For more information on creating a proper website structure – read this article.
How can you outshine your competitors, you ask? First of all, you need to understand your competitors’ tactics and select your methods for an efficient SEO campaign based on what you learn about your competitors. Our Free SEO Cost Calculator Tool allows you to find out the number of links that you need for your SEO and how much it will cost to outrank your competitors. Determining the cost will reveal the most suitable and appropriate keywords (based on your budget) you need to get to Google’s top 10 fast.
Google Analytics will index every single page of your website. Landing pages with appropriate keywords tend to be the best traffic generators. As a result, they will bring prominent traffic and high figures to your website rankings.
This step is vital since it helps you to focus on the right niche and affordable keywords for that group. For example, you want to target a keyword such as “link building”, but after doing some research, you find out how competitive (read: expensive) it is. So, you want to switch to a less competitive keyword, say “link building service in the USA”. This research saves you thousands of dollars because one keyword can set you back as much as $10,000, but another long-tail keyword might only cost you $100. So, find out the exact information on cost and number of backlinks you need to outrank your competitors with our Free SEO Cost Calculator. It helps to boost Google ranking with reasonable expenses. Learn more about the right keywords in the article 7 Rules for Selecting The Best Keywords.
Having a precise plan is half the battle. If you do something without an exact plan, it may bring you results that you weren’t necessarily expecting.
The more quality backlinks your site has, the higher rankings in Google it receives. Having vast experience in helping business owners get to the Top 10 on Google, we have developed a free and powerful tool that will provide you with a link building plan. Besides that, it will indicate keywords and a budget you need to outplay your competitors. Our backlinks analyzing tool operates under the latest Google ranking rules. Using this service, you will learn the type and number of backlinks you need to buy in order to run a smooth SEO campaign. If you want to get an extended analysis, we recommend you use our SEO Services.
The very first thing in your link building campaign is getting backlinks. But the trick is that your backlinks profile should look natural to Google. Don’t try to make your site successful overnight! Be consistent and steady. Our Free SEO Cost Calculator makes your mundane SEO tasks easier by recommending the appropriate link building speed for your website.
The most important thing is buying/getting your backlinks gradually. If you buy too many backlinks at once, Google may disregard them. To make sure your link building activities look natural, use our Automatic Link Building Scheduler or SEO Expert.
To provide a solid foundation for your website, start your link building campaign from backlinks with low SB Ranks (SB Rank 1-SB Rank 4). And within 1-2 months, you may acquire backlinks with higher SB Ranks. To avoid pitfalls in your link building campaign, use our Free SEO Cost Calculator.
5. Get backlinks with diverse, unique anchor texts & different keywords
Knowing the Natural Anchor Text Distribution Formula is beneficial if you are or going to become an SEO expert. If you do not need in-depth knowledge but just high rankings in Google SERPs, check out these 5 simple rules based on the Natural Anchor Text Distribution Formula:
- Always get links for different anchor texts. For instance, if your keyword is “how to get higher rankings” and you aim at the US market, then your anchor texts may look like:
- how to get higher rankings in the USA
- higher rankings in the USA
- rankings improvement in Australia, Canada
- receive higher rankings
- efficient backlinks for higher rankings, etc.
- About 45% of your anchors should contain your website URL or even consist of merely your URL.
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- About 30% of your anchors should consist of a brand name or the domain name of your website.
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- To make your website promotion more natural, always use multiple diverse keywords in your link building campaign. Make use of synonyms and close words:
- getting backlinks
- buying backlinks
- quality backlinks for SEO
- improved ranking via backlinks
- Approximately 14% of your anchors should be generic for better ranking in Google. Generic anchor texts contain common call-to-action phrases. A short list of generic words is below:
- see here
- click here now
- learn this here
- try it
These practical tips will improve your Google ranking without any risk of penalty. If you have any further questions, learn more about how to choose the best anchor texts here. Remember that you can always address us and our SEO specialist will manually select the most appropriate backlinks for you!
NEW 6. Use the synergic effect of Google’s Penguin Algorithm
Since Penguin became an integral part of Google’s algorithm, SEO strategies have changed. Currently, it is important to focus on a broad range of measures to get impressive results. That is the synergic effect in practice. Let us explain how it works.
Our recent SEO research showed that the promgirl.com website got to the Top 10 on Google using more than 30,000 keywords (according to SEMRush) and got more than 2,500,000 visitors a month with only 2,300 referring domains. If you divide 30,000 keywords by 2,300 domains, you’ll see that 1 backlink provides Top 10 positions for every 13 keywords on promgirl.com.
Another our customer obtained good results as well. This website appears in the Top 20 of Google SERPs using more than 300 keywords (according to SEMRush) with more than 2,000 visitors every month and only 200 referring domains. Dividing 300 keywords by 200 links shows that 1 backlink results in the Top 20 positions for every 2 keywords for lasitlaser.com.
Does it seem like a miracle? This miracle has a simple explanation – the synergic effect of Google’s Penguin Algorithm. Websites from both of these examples have used a full range of measures for their better rankings and natural backlinks profile. Please note that you can benefit from the synergic effect only if the following actions are combined:
- Make use of the Natural Anchor Text Distribution Formula.
- Increase the number of referring domains (permanent links do a great job in this case).
- Follow other rules indicated herein to make your SEO campaign natural and effective.
7. Surround your links with content
It is a good idea to have keyword-centric content within your links. In this way, they seem more natural to Google, whereas other methods of increasing Google ranking may look thin. Keep in mind that targeted keywords in your content play a significant role and bring additional link juice to your existing backlinks.
When you purchase links at http://cp.linksmanagement.com, you may indicate additional content before and after the link. In total, your link will be surrounded by 500 characters of unique and appropriate content. Thereby, links acquired at LinksManagement look natural to Google and other search engines; this natural look will improve your website rankings.
8. Obtain backlinks from pages with different SB Ranks
As you know, PageRank is no longer available. So, ScanBacklinks has elaborated its metric to understand the value of any web page better. This metric is called SB Rank, and it considers not only PA/DA metrics, but other metrics as well. For this reason, we use SB Rank, because it gives us more reasonable information about any website. Here you can find more info on SB Rank and its advantages.
Google likes diversity, so you have to avoid using links with only a high SB Rank as well as links with only a low SB Rank. Make sure that your backlinks come from pages with diverse ranks. This strategy will prove Google that you got those backlinks in a natural way.
If your current backlink profile does not meet these requirements, just add appropriate backlinks to make your website look natural to Google.
It is important to note that your backlinks should come from relevant pages. There is no point in buying expensive backlinks if they are irrelevant to your niche. Google will not appreciate that. Our SEO Expert Tool will select the most relevant backlinks for you. Moreover, contact us if you want to obtain manually selected backlinks.
9. 50% of backlinks should point to the inner pages of your website
Make sure that about 30-50% of backlinks are pointing to the homepage and 50-70% to other pages of your website. These percentages are especially important for content-heavy sites. It has been proven that sites with backlinks pointing to all pages of their website, including inner pages, have much better rankings on Google than those with backlinks pointing only to their homepages.
If about 50-70% of your backlinks point to your inner pages, it seems more natural to Google and results in higher rankings. Here are some accurate records of our clients who have a large percentage of backlinks pointing to their subpages: btcmanager.com has about 80% of such links, khojdeal.com – 70%, cryptoledge.com – around 70%. As a result, Google has deemed these websites natural and boosted their positions.
Our research proved that websites with a high percentage of backlinks pointing to their homepages and very little percentage of backlinks pointing to their subpages had significantly worse rankings than their competitors with fewer backlinks but more natural backlink profiles. To learn more about SEO, you may want to download these free PDF SEO reports.
10. On-page optimization is a solution for high rankings
Present-day Google has nothing to do with former Google. There is no point in believing that off-page optimization (i.e. backlinks) will be enough to find a solution to an issue like getting to the top of Google. Without a refined SEO strategy, even a thousand backlinks will make no difference to your rankings. You should have unique and relevant content on your website. Here is a quick checklist for on-page optimization:
Only relevant and targeted keywords.Once you’ve identified your keywords, you have to be sure that your content is properly optimized for them. After that, include those keywords on your website. But keep in mind the importance of every keyword’s placement. Some pages are much better for on-page optimization. Here’s a list of some of the most important points for optimization according to the chosen keywords:
- Titles. Title tags are used to describe the content of a given page to search engines and users.
- Meta descriptions are short texts of a website’s content description in HTML. It makes sense to use keywords in the meta description.
- Heading tags & Content. Google improves the SERP position of your site if there are appropriate keywords in the content. Pay special attention to the keywords inside Heading tags.
- URLs. The URL is one of the most crucial elements in selecting your site among many others.
- Images Titles & Alt Text. Both alt text and titles are attributes that can be added to an image tag in HTML. Search engines take into account the attributes for page ranking.
Create at least 60 pages with unique content (each page should consist of at least 500 words). The more content, the better. Highly informative content that is useful for people improves Google rankings. It is also essential to update the content as often as possible. Optimize your content for simple updating.
Avoid all of the duplicated content or use a robots.txt file to close it from indexing. This is a must! After the Penguin 4.0 update, the road to Google Top 10 is closed for such sites. So, pay careful attention to the content quality because this factor is becoming more and more crucial. This free content duplicate checker tool or Copyscape will assist you in finding and deleting the duplicated content.
If you are hell-bent on increasing the Google ranking of your website, note that there is one more vital thing to do – create a sitemap. A great variety of sitemap generators offer you easy and quick solutions which you can upload to Google.
To get the most out of your investments, start with the pages that bring you a lot of traffic. Then, as you create more pages in future, be sure to optimize them as you go. To gain a better understanding of smart on-page optimization, read this ultimate On-Page SEO Guide.
11. Avoid these 5 tricky SEO mistakes
The main reason why many people lay off their link building campaign is that they don’t get quick results. There are several reasons for that:
- The number of purchased/built backlinks is not enough to be in the Top 10 rankings on Google. With the help of our Free SEO Cost Calculator, you can reveal the proper number of backlinks you need to get into the Top 10. Besides that, it will figure out WHICH EXACT links you need for the successful performance of your website. If you want to outsmart your competitors and spend money wisely, you should know how many backlinks you need. Below you find out more about your link building strategy.
- If you canceled your purchased links within 1 month after their placement, or a publisher deleted any links within 3 months, that means you just muddled away your money because Google ignores links younger than 3 months.
- Perhaps, you over-optimized your backlinks profile with exact anchor text match. Remember that too much of a good thing is good for nothing. So check your website using this Free SEO Cost Calculator to find a sense of moderation.
- Consider your presence in social media. It is great when people can share info about your website. So, adding “Share” buttons on your website is helpful. Do not forget that accounts in social media give you free links from reputable resources to your website along with boosted traffic.
- As you may know, Google is as cunning as a fox. So if your rankings began dancing after the recent organic or purchased link building campaign, keep calm and go on with your link building. This is a tricky algorithm from Google (which is proven by their own patent 8,244,722). Our clients, SEOmoz experts, and other SEO resources noticed this catch too. Just stick to your carefully planned link building strategy, and eventually, the situation will settle down. Here we explain why your site rankings may drop.
12. Keep it up until you accomplish your link building plan
One of the most common SEO mistakes, and why people often stop their link building campaign, is that they do not see any quick, visible feedback. Bear in mind that SEO does not produce results overnight. Arm yourself with patience and wait for at least 3-6 months, better even 12 months, to obtain positive results and get your investments back.
Follow your link building strategy until it’s complete. And in several months you will enjoy the fruits of your labor.
Bear in mind that quite often, the rankings of your website may bounce up and down until you get to Google’s Top 10. Check out the 11 Most Costly SEO Mistakes 99% of People Make to avoid possible hurdles.
13. Rely on SEO experts
It’s no secret that skilled professionals are above rubies. Especially when it comes to your website promotion and profit increase. So if you are not an SEO guru, then the most reliable, prompt, and reasonable way to secure the Top spots on Google is to hire an SEO expert. If you are still hesitating – read this article about the key role of an SEO expert for your business.
Although we’ve covered a lot of crucial moments for SEO on our blog, it’s impossible to squeeze all of our experience and knowledge into a single article. And even if you manage to read our blog from A to Z, you won’t achieve the expertise necessary for tackling some tricky SEO issues. Because:
- It’s impossible to learn SEO overnight. And moreover, the data is changing so quickly that it’s difficult to predict some future pitfalls.
- To know a lot about SEO isn’t enough. You have to know how to apply the theory to practice.
- You can never get experience from someone else’s knowledge. Solid experience is usually accompanied by many mistakes. But making mistakes is definitely not the thing that you are ready to do with your website, is it?
The only proven method for avoiding those painful mistakes is hiring an experienced professional who will tackle all of your SEO issues properly. While we believe that this article can be very useful to our readers, we have found that our customers, even after reading this article, continue making the same mistakes. So. if you are a middle SEO specialist, we are confident that you can run the whole SEO campaign on your own. But if you hire an SEO expert too, you’ll immediately see the difference – you’ll save a whale of time and heaps of money! Order our SEO services to ensure that the final result delivered by our SEO experts will save you tens of thousands of dollars!
14. Download our free SEO Checklists
You’ve probably heard that compiling checklists works wonders. And it actually does! If you want to capture the Top spots on search engines and generate a lot of traffic with thousands of visitors per month, you need to have a thorough checklist.
The good news is that we’ve created 3 Free Checklists for your easy start.
- SEO for Newbies: The Guide for Beginners will help you get off to a flying start in SEO. This is a must-have for beginners. We share the basics of SEO in plain language.
- 101 SEO Mistakes covers the widespread costly mistakes in website optimization. We’ve gathered them all to advise you beforehand!
- SEO Сhecklist: 99 Steps for an SEO Expert is an in-depth guide for professional SEOs. You can learn plenty of handy and efficient tips to smoothly run SEO campaigns for your website.
Go for one of them and you’ll see the difference – all your SEO efforts will be targeted at the specific goal without random minor fixes that do nothing to reach your big SEO dream.
15. Positions tracking
How will you know that your website is successful if you don’t check your competitors’ progress? Whatever you do, you should always know where you are heading within the framework of your business goals and niche peculiarities.
There are many services that let you track your positions automatically: SemRush, Moz Rank Tracker, SERPWatcher, Ahrefs, etc. The key ingredient of your website progress is properly selected keywords. You can easily get your keywords analyzed and receive tips on how to surpass your competitors. Order our keyword research and ensure that you are moving in the right direction!
16. Organic traffic is all you need
Traffic is a welcomed thing for every website owner. The more traffic you have, the more visitors, money, and other goodies you get. Here are 5 reasons to get a clue about what might be wrong with your traffic:
- Your content is dull. Search engines are extremely good at identifying valuable content. There is no need to generate a lot of blog posts that have zero value for your users. Search engines will spot this and demote your position, and thus traffic, heavily.
- Improper semantic core. We’ve already told you that keywords selection is an important thing if you want to rank high in Google. If your website has plenty of competitors and your niche is too crowded then take a look at long-tail keywords. Some of our customers have reached the first position on Google with this method. For instance, Danil Netu moved from the second page to the second position on Google Search using long-tail keywords.
- Load speed of your website is low. Remember: your visitors bring you traffic, and traffic brings you money. And your task is to make your visitors more than satisfied with your website. Take off every user experience issue on your website, or let us do it for you. One of the main reason for a high bounce rate is a website’s low load speed. A rare user will wait more than 3 seconds for the web page to load. Order a Full SEO Audit and sleep peacefully knowing that your visitors have a flawless experience with your site!
- You were hit by Google’s Algorithms. The truth is that changes happen so frequently that it’s impossible to keep track of them and react properly on your own. The right tactics for your website optimization will be prepared by an experienced SEO specialist. Play it safe and place an order for an SEO Audit of your website right away!
- You are acting too quickly with your link building. Getting backlinks is a long and steady process that should indicate to Google that your website really deserves to get the most lucrative and desired positions. But many website owners ignore the steadiness in link building and arouse Google’s suspicion. Where are your getting those backlinks if you have a low traffic? Depending on where you’re getting these backlinks from you’ll be marked unnatural. Be careful with your link building or let it proceed flawlessly with the help of gradual purchasing with the help of our SEO Expert Tool.
17. Get backlinks from diverse sources
You need to get backlinks from DIFFERENT SOURCES (nevertheless, this is pointless for us to tell you but this it is something you ought to know if you want to get high rankings). Diversity matters a lot if you are going for high and stable results. We offer you the following:
- We’ve launched an additional service that allows you to get backlinks that perfectly suit your needs! This customized service is available today. Just let us know which backlinks you’d like to add to your backlink profile and our specialist will find just what you want!
- We’ve started a close cooperation with our partners – adsy.com. This is a cutting-edge content marketing platform that helps you succeed with your valuable content. You can order article links from them. You get top-quality permanent backlinks and a whole article devoted to your company or related topic. This is not a cheap service, but it is totally worth it! Article links are more credible in Google’s eyes. Plus, Adsy moderates every platform meticulously so you can be sure that you’ll find only the best platform in their inventory! Go for textual backlinks today to double or even triple your traffic tomorrow!
18. Update your blog
Having a corporate blog is a good idea if you want to capture more visitors and earn Google’s trust. But writing articles isn’t an easy thing to do. You have to do it in accordance with the best SEO practices and provide your readers with relevant and trustworthy information. You have to solve people’s problems and cure their pains.
You can write articles on your own, or get high-class articles from Adsy. They always compile a keyword core and write enchanting articles. Do you enjoy our articles? Some of them were created by Adsy!
19. Budget planning
Budget planning is a thing we do in our everyday life. And we would argue that planning in SEO is even more important. Here are some reasons why we think so and some mistakes people tend to make in their SEO campaigns:
- No budget planning in SEO reminds us of sailing in an inflatable boat without knowing if it’s a lake, a sea, or an ocean. Many people often make the same mistake: they spend $200/month and wait for the results to come. But they underestimate other important options: targeting for less competitive keywords, dealing with on-page faults on their websites, etc. Their positions may somehow grow from the 981st place to 465 or even 114, but people who don’t plan SEO budgets may overlook such progress. They are waiting for their website to hit the Top 10 on Google and to bring in heaps of visitors. To be frank, this may never happen. To avoid this, you have to plan your budget and move on with small but steady steps.
- Website owners often want to save money on SEO. They don’t understand that SEO is an investment, and it means that the more you invest, the more you’ll get back. For instance, your $500 investment in SEO during 8 months (in total $4000) may generate $600 profit/month (income is higher than investment by 20%). At the same time an $800 investment during 8 months (in total $6400) may bring you $1600/month. In this case the profit is higher than investment by 200%. In other words, the difference in investments is 37,5% more than the initial budget, but the income may be 180% larger! Here’s how it works. Firstly, a small budget isn’t enough to do some great things, like getting more quality backlinks, fixing all on-page faults, or writing valuable articles. But all three of these options are key to reaching the Top positions. Secondly, #1 on Google gets 13x more traffic than #9.
- Many website owners forget that they are not the only ones who are improving their SEO and website content. They have many competitors who heavily invest in their SEO. This is why you should ALWAYS analyze your competitors (order our audit now to know the weak spots of your competitors!) and carefully select keywords that are within your budget. Just imagine if you spend $500/month on your SEO while your competitors are spending over $5000/month. What are the chances that you could outplay them?
- And, sure, there is no need to rush to extremes and buy all the backlinks you can afford. Any extremes in SEO will lead to unnatural website optimization. So take care of your website’s technical issues, proper anchors distribution, writing valuable texts, and building of a thorough SEO campaign for at least 12-18 months, and only after all this is done should you go for link building. Let our SEO Calculator count how many backlinks you lack and our SEO Expert Tool will gradually purchase them for you.
20. Better UI/UX to improve SEO
One more crucial thing that influences your website rankings is its handy design. Your landing pages, design layouts, selling texts should work perfectly. This is not only for success and traffic generation. A convenient and nice design of a website has a huge influence on the behavioral factors of your visitors.
If a user doesn’t like how the website looks, he leaves. Then, Google degrades your positions on the search results page, and all your efforts on link building, on-page optimization, and articles go unnoticed. Moreover, if your competitors have a higher lead conversion rate you’ll have less of a chance to surpass them.
For this reason, we recommend that you pay careful attention to your website design and especially the landing pages. The landing page should bring you as many leads as possible. We can help you with analyzing and fixing your website layouts. Just let us know that you need help and we’ll be there to revive your website so it can act as a magnet for your readers!
21. Finally, keep track of your results and remember the following
- Instead of traffic increase, you should focus on rankings improvement from your link building campaign. That is because only the first three Google positions get significant traffic. Check this out: Google Traffic Distribution stats.
- The best option is to automatically track any ranking changes on your website throughout the first 100-200 search results. It is useless to do it manually within the first 10-50 search results. Find out here why this happens.
- Follow your link building strategy until the end. Be patient, and after a while, you will see rewarding results. Read the article about Top 101 SEO mistakes people make on the way to Google Top 10.
Ensure that your SEO campaign looks natural to Google. This includes:
- The speed of your link building. Keep a moderate speed when acquiring new backlinks. If you are not sure of the appropriate speed for your link building campaign, use our SEO Expert Tool to reveal it.
- The number of backlinks you get does matter too. There is no need to obtain hundreds of backlinks when you need just ten, and visa versa. Sometimes you are lacking many backlinks so you should carefully plan further activities to get them. This SEO Cost Calculator will indicate the exact number of backlinks you ought to buy.
- Backlinks quality. Avoid getting only high-quality links or only low quality – find a balance with the help of our FREE SEO Expert Tool.
- Dofollow/nofollow links.
- Anchor texts distribution is a thing that many people often ignore or do wrong. Still, unnatural anchors distribution may become the main reason for the drop in rankings and traffic drop.
- About 20% of backlinks should come from irrelevant resources. In this way, it will look more natural than a backlink profile with 100% ideal and appropriate links.
- Site-wide/not site-wide links.
These easy-to-follow steps are appropriate for any website. So use them to the fullest for higher rankings and boosted traffic!
Don’t have time to manage the SEO issues of your website but still want to be sure that you are on the right side of your SEO? Rely on our SEO experts!
Do not forget to share your stories about getting on Google Top 10 in your comments below, or if you have any problems with achieving the Top 10, ask us your questions below and we’ll be happy to help. We would highly appreciate if you like and share this guide with your friends and colleagues! Thank you for your time and shares 🙂