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Practical Tips About Meta Description & Meta Keywords

Meta tags like page meta descriptions and others are not just part of the programmatic HTML code. Basically, they are presented in the form that search robots pay attention to in the first place. But, despite this, site owners very often do not pay due attention to them: they fill in them incorrectly or leave them empty. If you want to get into the coveted TOP 10, then you cannot do without well-optimized SEO tags, because they are still one of the key ranking factors.

Meta Description & Meta Keywords

Writing and filling works are most often performed at the start of the project by specialists, but what if you don’t have an SEO optimizer “at hand”, but you want to make your resource profitable and get the coveted positions in Google? What are meta keywords and their features? Let’s figure it out.

What Are Meta Tags?

Meta tags are instructions for marking up HTML pages, the purpose of which is to indicate additional data about the page for search engines (SE). If, while on the site, you press the key combination Ctrl + U (it will work for most popular browsers Chrome, Opera), you will see an HTML document, in the block of which you will find the same meta tags

You can do this simple operation right now and find out how things are with the meta on your site. Another easy way to track title, description, and keywords filling is to install the “SEO META in 1 CLICK” extension in the Google Chrome browser. An icon will appear on the top panel, by clicking on which, you will receive all the necessary information.

WHY Do You Need to Fill in Meta Tags

The title is responsible for the title of the page and is displayed not only in the search results but also on the browser tab when the page is opened.

Description succinctly describes the essence of the content on your page in a few sentences. Snippet – a small description of a page that you see in search results is formed from it.

Meta keywords example contains a list of keywords for the page, separated by spaces or commas.

For example, if you are the owner of an online store, using the meta you tell the PS on which page you sell “winter boots” and on which “red shoes”. It works the same for services.

So, you need to fill in the meta tags, because:

  • You give the search engine an understanding of what information is on your page and to which user queries it will be relevant (relevant).
  • You create a nice and correct snippet. The search engine can definitely form it itself based on the information presented on the site, but why? Nobody knows google meta tags better than professionals who work with them all the time. By filling in the meta yourself, you are guaranteed to get a snippet that is attractive to your customers and consists of the keywords you want to promote (more on that later).
  • You attract customers. The more accurate and noticeable your description, the more chances that the user will open your site. Accordingly, the click-through rate of your page in the search results will increase, and with it, the position.

HOW Do You Need to Fill in Meta Tags

Where to get the keys for meta tags? And how to write meta descriptions?

Small but very important digression.

Keyword (keyword) – a word or a set of words that users enter into the search bar to find the answer to a question of interest to them. To put it even simpler, this is the same search query that you ask when using browsers. As a rule, a key request does not consist of more than 3-4 words.

In order to properly optimize and promote pages on the Internet, SEO specialists use special programs to collect the Semantic Core – all the keywords for the site by which it is possible to bring users to the site. Their number can reach tens of thousands, depending on the size of the resource. This is a long and painstaking work that is based not on intuition, but on search engine analytics. As we remember, you do not have such a specialist, but you should not get upset and despair, you can do something yourself.

WordStat, a service for selecting keys and collecting statistics on their frequency, will come to your aid.


Determine the initial direction. For example, you sell an iron, then the following queries will suit you: buy an iron, prices for irons, an iron store, buy an iron inexpensively, an online iron store, buy iron in an online store, etc. You get the point, the list of such phrases is limited only by your imagination.

An Endless List

It’s good if your vocabulary is limited to 2-3 phrases, they are easy to fit in one sentence and everything is fine, but what to do if there are 10 or even worse 20. All will not fit. How to discard unnecessary ones? Intuition? No.

Ask Users

Internet users will help you. This is where we need WordStat. The service collects statistics on user requests and will tell you which key and how many times people have searched for a month, because why do we need requests that no one enters into the search bar. Prepare a spreadsheet in advance so you don’t miss anything.

Now we will fill in the frequency column – the number of user requests, but there are subtleties here too. By simply entering “buy an iron”, we will receive not fully correct information. To obtain accurate statistics, we must enclose our query in quotation marks, put “!” Before each word, and “+” before prepositions and conjunctions. We will not go into details of why and why, just believe me. Thus, you will receive the following request.

What is Description Meta Tag

A description is a short description of the page. It includes the site’s competitive edge and metadata. They prompt you to click on the link in the search results.

Best Practices For Nofollow Links: What Does Google Say: click to read more.

How to Write a Correct Description

A few hard and fast rules for good descriptions:

  • Add the most frequent phrase at the beginning;
  • Use direct key entry;
  • The text must be consistent from the point of view of the Russian language;
  • The description is not a title, so don’t repeat it;
  • The optimal length is between 70 and 200 characters. Anything beyond the upper limit will be cut off by the search engine;
  • Think creatively, reflect your strengths and benefits;
  • Use calls to action;
  • Come up with unique text for each of the pages of the site;
  • It seems that everything is very complicated, but it is not.

Let’s take a look at the following description.

If you want to sell something, then you must include sales inquiries. The word “buy” refers to just this type of request, in addition to it, you can use other “order, price, price, cost, favorable prices, etc.”

The main phrase “TVs” was used at the very beginning, they indicated the advantages (guarantees, free shipping). We made the description unique in relation to other sites by adding the name of our store (brand). And of course, the call to action at the very end will not go unnoticed.

In addition to the fact that such a text is impossible to read and it absolutely does not correspond to grammatical rules, a lot of repetitions, unnatural occurrence of keys.

Why Do We Need the Keywords Meta Tag?

What are meta keywords in SEO? Keywords – keywords that convey the main meaning of the page. It, like a description, contains the name and content attributes. When composing keywords, you need to list the keywords separated by commas that characterize the meaning of the page and do not repeat among themselves.

Do you need to define meta keywords today? How to choose keywords for SEO? For Google, no. Back in September 2009, Google specialists announced on the official blog Webmaster Central Blog that keywords in their search engine would not affect ranking.

The keywords meta-tag can be taken into account when determining whether a page matches search queries: correctly composed keywords help with promotion.

Please note that Google may punish you for spamming this tag. Therefore, more and more SEO professionals prefer not to fill in the Meta Keywords tag.

Rules for Writing Meta Tags

How to choose meta keywords for SEO? To ensure that all pages have unique meta descriptions, you need to follow a few rules:

Register templates for generating meta tags. Templates are used in online stores to optimize meta tags:

  • category pages;
  • filter pages;
  • product cards;
  • any sections with a large number of pages of the same type.

Manually register meta tags:

  • for the main page;
  • for spot optimization of selected pages;
  • if it is not possible to apply meta tag templates.

How to check meta tags on a page? There are a huge number of tools for viewing the meta tags of website pages. Let’s consider the most famous ones for blog descriptions. There are numerous examples and best practices on how to write in 2022.

Description of the Site Page in the Search Results

Keywords, Robots, Author, and Copyright are written in the same scheme with the name attribute in the page code: <meta name = ”tag name” content = ”content” />. Detailed information on the writing algorithm can be found on Wikipedia.

How to separate keywords in meta tag? The Meta Description tag is a short description of the page that explains the content of the title. It often publishes transition calls explaining the benefits. In this case, the approach is usually the same for both commercial and information resources. The Descriptive text is part of the search snippet that appears in organic SERPs under the heading. This is the reason why the block is considered a must in the promotion. Although it does not affect the work as a whole.

Rules for how to fill in the description Description:

  • the optimal size of the Description tag is 160-200 characters without spaces;
  • key phrases are allowed to be distributed within the passage (one sentence), to write in a diluted form;
  • you must not allow multiple repetitions of the same phrase;
  • the content must match the title and be relevant to the content of the page;
  • it is recommended to avoid general phrases, it is better to be specific, laconic;
  • The description should be written unique compared to other URLs.

In the HTML code, the Description is added after the Title, inside the HEAD. Its content complements the title, provides a summary of what the visitor will find on the page. Commercial sites usually briefly describe the benefits of a product or service. The main thing is to fit the text within the limits of characters and avoid overspam, spelling, grammatical errors. Then Description will have a positive effect on ranking in organic SERPs.


Description and keywords – meta tags with additional information about the page. They contain two attributes name and content, which contain the name of the meta tag and its content.

Title and h1 are simple tags, text markup elements in HTML. But they affect the definition of the topic of the page as much as elements with the prefix “meta”.

Well-designed best meta description tags perfectly present the site (the need for correct work with tags and meta tags can, in particular, be tracked in the media promotion case), help users to correctly recognize the content and quickly find the information they need, and search engines – to increase the resource in the search results.

However, both information from the description and any part of the text can be pulled into the page description. Therefore, it is worthwhile to thoroughly optimize not only meta tags, but also the rest of the content is to define meta keywords.

The takeaways from the article are simple – meta tags are a critical element for website promotion in search engines. Without them, the ranking will happen “by accident”, and the budget will be spent “at random”. Therefore, it is required not only to fill in the tags for 100% of the content, but also to monitor their content: so that relevant key phrases are used everywhere, and more time should be devoted to the selection.

Common management systems (CMS) support SEO functions, so even in the case of self-creation of resources by a beginner, the necessary settings are easy to make. The main thing is to correctly distribute the keys on the relevance map.

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