We have noticed that one of the most common (and extremely harmful) SEO mistakes many people make is ignoring this rule. Our own analysis, as well as SEOmoz’s research has shown that people who follow the anchor text distribution formula (shown below) have successfully got in the Top 10 on Google and were progressing in the SERPs even after the Penguin update. Others who ignored this rule failed to get high rankings. Google is constantly working on improving its algorithms and in the end of March 2012, Google launched the critical Penguin update. After this update a great number of websites throughout the entire Internet lost their rankings. The most important reason why rankings have dropped after this update was unnatural keyword (anchor text) distribution in the backlinks. SEOMoz has conducted deep research trying to find out what was the most natural “keyword distribution formula” that SEOs must follow to have high rankings on Google. They took websites with high and low rankings on Google and compared their anchor text distribution. The results of the research has clearly shown that websites with high rankings had the following keyword distribution:
Natural Anchor Text Distribution Formula
Check out the SEOmoz case study which proves this graph is not just real, but is vital to keep in mind. (During our own analysis we’ve also came to very similar percentages which are given by SEOmoz.)
Because of this, we suggest you buy backlinks to your website with the following breakdown of your anchor texts:
For example: if your domain name is www.bwidgets.com and your main targeted keyword for which you want to rank #1 on Google is blue widgets, then:
- only 18% of your backlinks should have the exact keyword match (i.e. blue widgets)
- 17% of your anchors should include your exact keyword (for example, buy best blue widgets, blue widgets online, etc)
- 31% of your backlinks should go as your brand name (bwidgets)
- 18% of your anchors should go as your website URL (www.bwidgets.com)
- and the rest 16% of your anchor texts should include such keywords as click here, see details, learn more, etc.
We understand how psychologically difficult it may be for you to start getting backlinks for such keywords as “click here” or even just for a brand name of your business or domain name of your website, and that’s why we encourage you to read this SEOmoz case study which proves that this is not a “may follow,” but is a “must follow” SEO rule to get high rankings on Google. If your current anchor text distribution doesn’t coincide with the aforementioned, but there are not too many such links, so don’t even bother removing them – just build new links with those anchors you don’t currently have enough. This way, when new links are built, your new anchor text distribution becomes natural.