How to Make the Most of Working With a White Hat Link Building Company

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Links and link building services are words that can spark a lot of debates, maybe even a fistfight.

The best way to get quality links is, of course, to do it yourself. But realistically, (almost) everyone outsources their link building tasks sooner or later.

This would seem like the perfect solution except for one little issue.

Many people nowadays feel it’s getting harder to find a quality white hat link building company willing to put in the work to get you the desired results that look natural.

But how does one even spot a good provider in the first place?

In this post, we will look at how people can tell the difference and ensure that they get the best link building service.

Why People Use a Link Building Agency & Do You Need One?

Source: @DavidGQuaid

A link building company is a business that, within your budget, will get links for you, whether by purchasing them or outreaching to find free opportunities.

They may have in-house link builders, or they may hire freelancers. It will greaty depend on the size of the company itself.

But wait, why do people even go to these link building agencies in the first place? The reason is probably different for everyone, but here are some of the more common ones:

  • Access to blended digital marketing services. This can be described in one word as convenience. Getting quality links usually involves more than the work of link building specialists.

    A professional link building agency means you get access to so many talents in one place. So, you don’t have to hire a writer or project manager and then try to fill in different specialized SEO roles or positions.

    Instead, you pay an agreed amount, and the agency handles all that load for you. Convenient, right?
  • Effective results at cheap rates. Believe it or not, it’s probably cheaper to use a trusted and affordable link building company than try to take on the task yourself or hire an in-house team.

    60% of people do it for this reason. You can choose the services you need, for how long you need them, and pay for just that instead of full salaries.
  • A good way to save time. Time is money, and in the business world, every second counts.

    DIY link building works but sucks up a lot of time, even for people with years of experience. Luckily, it is not the only way to get contextual backlinks that boost organic SEO.

    When you find a top agency to take on this task for you, you free up your time for other areas of your business.

    Frankly, this makes more sense than spending grueling hours day after day on backlink campaigns while other areas of your business suffer.

A high quality white-hat link building company follows a specific set of rules.

This is what sets them apart and helps ensure that the links they get for you are organic and SEO-friendly. Look out for:

  • Full transparency. Most effective link building services use the same tactics you would if you were to build your links organically.

    The only difference is they have more resources and a full team dedicated to the task and have had more time to build powerful relationships across niches.

    So, they are not afraid to keep you in the loop about their processes, sources, KPIs, etc.
  • SEO-friendly linking strategy compatible with your goals. You should be able to discuss your goals and get back a strategy that does not conflict with your objectives.

    This is important because a disruptive or conflicting tactic would impact your overall SEO success and ranking.
  • Clear communication. They should be able to tell you what they are doing, why, and for how long, inform you about the next logical step, and make it easy for you to track the entire process.

    It shouldn’t be difficult for you to make an inquiry or complaint when necessary, and getting some feedback or response shouldn’t feel like a hassle.

But wait, there’s more. You still have to ask additional questions about their link placement process. Why is that?

Well, it takes a lot of work to get links from high-quality sites, and most reputable sites may have strict conditions like the following:

  • They may not want to place a link on the homepage.
  • They may not want to place it on sales landing pages.
  • They may not want to use a keyword in the anchor.
  • You may be required to coordinate the article topic for a long time.
  • Content requirements may also be much higher.

This approach definitely requires more effort in some ways, but the effect of such a link will be greater and it will be safer. So, discuss all these first before you agree to make any commitment.

How to Spot a Poor and Best Link-Building Company?

Source: @richardynaomy on X

Sometimes, it’s pretty easy to spot a shady link seller, especially when they tick one or more of the following boxes:

  • They offer their services at a suspiciously cheap rate (we have all seen the ads with 1000 links from 80+ DA for $15 dollars).
  • They seem overly confident of getting links from any site they offer (*cough* PBN alert).
  • They can’t provide any verifiable case studies.

When Should You Start Worrying?

But sometimes, it’s not that obvious. Say you have already checked their portfolio, level of transparency, and all that. But there’s still some doubt.

Then, it’s time to dig deeper. It is getting easier for shady agencies to create the appearance of the real thing and make everything seem okay.

But you can ask about the source of their links. Let’s break it down a little.

A trusted link building agency already has the widest possible database of sites they work with, and that database is sorted by categories, metrics, and prices.

Except when the company is a small one and doesn’t have in-house link builders, then they’re probably resellers.

Now, some services may individually search for platforms for you. But for a small company building links, this takes longer, it’s more difficult, and there’s less profit, too.

So, some of them sell everyone the same links from sites with low requirements.

It’s easier for them, and they probably know that they won’t encounter difficulties with your site/URL/anchor/text/topic during the process of working with the webmaster.

Here are the clues that tell you if this is the case:

  1. They provide a large list of low quality sites to choose from (hundreds). All those pages tend to look spammy with tons of popups and super random topics.
  2. There are almost no content requirements (i.e., you can publish pretty much any text you like).
  3. All placements go smoothly and webmasters never return the copy to adjust something.

Well, this is not what they all do, but this is something to watch out for if you are not comfortable with the idea.

Again, these types of agencies usually can guarantee permanent noindex link placements. But the sites will be low quality which means little effectiveness at the end of the day.

4 Steps to Structure Your Collaboration With the SEO White Hat Link Building Company

Source: @hakukonevelhot on X

So, finally, you have made a fine choice and picked the best service provider out there.

Now, how do you work together with them to get the best outcome? Easily. Just follow these steps:

#1 Points to Start With & Things to Consider

Know from the very beginning what your objectives are and communicate this with the agency.

They, in turn, will take a look at the current state of your site’s web performance and know what it will take to get it to your desired point.

Of course, this will bring up a lot of other issues to discuss, like budget, techniques or strategies, project duration, etc. Make sure you’re all on the same page from the get-go.

#2 Full or Partial Outsourcing

Discuss and agree beforehand what your preferences are.

For example, sometimes people like to have an SEO specialist create a detailed link building plan and then outsource the outreach to an agency.

Others might prefer to just hire an agency or a service provider and have them run the whole thing from start to finish, otherwise known as a full-cycle option.

#3 Specific KPIs

Specific KPIs

Source: @ichbinGisele on X

You want to get regular reports, and most top link-building companies in the USA offer these on a monthly basis or on a different schedule.

The KPIs you use for tracking progress and effectiveness can look different for everyone, but common choices include the number of backlinks, quality of referring DA, organic traffic growth, etc.

At any rate, there should be an indication that your investment is paying off.

#4 Quality Assurance

Can you check the sources of the links the agency provides and that they’re not from spammy sites?

That’s the first quality assurance check you should have in place. But don’t stop there. Check the links to make sure they’re not noindex and actually pass link juice.

Also, take a look at your anchors, are they diverse?

Often, experts say it’s better for you to hire an SEO expert who will prepare your site, create an anchor plan, and choose the necessary platforms themselves.

It will be a more flexible option if you take an SEO expert + link building company. At LinksManagement you can do both, and you’re guaranteed to buy links directly from the owner.

You can buy permanent links in guest posts (article links) as well as contextual ones. Besides, they can be permanent and temporary (on a monthly rent basis).

There is also the possibility of buying links in packages according to your specified criteria.


There are many white hat link-building companies in the world, but you don’t need to sift through a long list of prospects to find that safe one that won’t make you regret your choice later.

Truth be told, there are probably more spammy ones than white-hat ones.

But once you know what to look for and the right questions to ask, you will able to avoid them. With the tips shared here, you will be able to get the best value for any money.

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