Link Juice Flow & The Importance of Link Age

For you to make the right decisions regarding the effectiveness of your link building campaign, you should know that NOT all link juice (PR Weight) is passed to your website at once after the link is built. In fact, for most links it will take up to 6 months for the PR Weight to be passed to your website for 100%. Take a look at the table below showing the percentage of PR Weight passed from PR4-PR6 backlinks during the first 6 months of use.

Month of Use	% of the Passed PR Weight
1st	10%-15%
2nd	20%-30%
3rd	50%-60%
4th	65%-80%
5th	90%-95%
6th	95%-100%

As you see, this progression is gradual. Please note that the higher PR of the backlink is, the longer it takes for PR Weight to flow to your website. For example, for PR7 and PR8 links this period can be from 6 to 12 months. Whereas for PR1-PR3 links this period is shorter – from 1 to 3 months.

To summarize the above said, let’s notice that the age of the links is quite critical during the first 3-6 months of your link building campaign. It’s connected rather with your link “carrying capacity” than with the age’s value itself.

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