For you to make the right decisions regarding the effectiveness of your link building campaign, you should know that NOT all link juice (PR Weight) is passed to your website at once after the link is built. In fact, for most links it will take up to 6 months for the PR Weight to be passed to your website for 100%. Take a look at the table below showing the percentage of PR Weight passed from PR4-PR6 backlinks during the first 6 months of use.
|Month of Use||% of the Passed
As you see, this progression is gradual. Please note that the higher PR of the backlink is, the longer it takes for PR Weight to flow to your website. For example, for PR7 and PR8 links this period can be from 6 to 12 months. Whereas for PR1-PR3 links this period is shorter – from 1 to 3 months.
To summarize the above said, let’s notice that the age of the links is quite critical during the first 3-6 months of your link building campaign. It’s connected rather with your link “carrying capacity” than with the age’s value itself.
If you don’t have a LinksManagement account yet, you can sign up for free or find out more about our contextual link building service.