Superior Local Link Building Service to Boost Online Visibility

Local vs General Link Building

Link building is the process of getting contextually relevant websites to link to a page on your website. Local link building is basically the same thing with one additional but crucial layer. It is the process of optimizing a business’s online presence for a specific geographical location or region, to improve its visibility to customers searching for products or services in that area. Ideally, you want to get backlinks from pages that are both contextually and locally relevant. For that, local link building services are the best option to kill two birds with one stone.

Let’s say you’re a photographer in Toronto who wants to get backlinks to your site. Getting local links from a page on how to take good pictures would certainly be contextually relevant, but this site lacks locational relevance. It’s a blog that targets a global audience. So, in a perfect world of great traffic, you can get a link from “The Top 10 photography classes in Toronto”. But finding an “ideal” local link isn’t always possible, so it’s perfectly fine to get contextual or locally relevant links too. 

While the difference doesn’t sound that big, your approach to finding, qualifying, and pitching link prospects will be different from most link building tactics that are usually talked about in a global context. The good thing about local SEO link building is that there won’t be as much competition since you’re competing with local players. But the downside is that you may need to get more creative in finding ones. Here are some local link building tips and ideas.

Easy Local Link Building Strategies

The breakthrough point for any local business is establishing itself as a go-to place for customers. The best way to do so is to share your expertise on opinion-leading platforms and get backlinks from that. Combine this with article backlinks, for example, and you’re good to go! Look into high DA websites in your region and share your views and experience there — the more people can appreciate your expertise, the faster Google’s algorithms will notice you!

To put it simply, some of the key factors that impact local SEO include creating and maintaining a Google My Business profile, optimizing on-page content and metadata for local keywords, building local citations and backlinks, and ensuring that the website is mobile-friendly and easy to navigate. Are there more secrets on how to build local links? Let LinksManagement experts guide you through that process step by step.

1. Conduct a backlink analysis.

Frankly, doing anything SEO-related without conducting basic research is quite useless. That’s why a good place to start would be conducting a backlink analysis of your website and the ones of your competitors. This will give you an idea of what direction you should choose for your link-building tactics. 

Even though LinksManagement offers a variety of services and link-building approaches, the first thing our in-house SEO specialists do is a preliminary analysis. It is vital because it gives you a perfect starting point that will determine how you will develop your search engine optimization strategy further.

2. Build local citations.

Local citations are mentions of your business’s name, address, and phone number (NAP) on local directories, review sites, and other online platforms. It is like opening that old-school book where you can find any address, person, or phone number in your area. They still exist today but in a different online form.

It is a great way to spread the word about your company in a location that is particularly interesting to you. The best advice we can give you here is to not limit yourself to address pages only. Instead, you can try getting mentioned in regional journals or newspapers, local bloggers, event pages, local charities, volunteer organizations, etc.

3. Get listed in local business directories.

In addition to building citations, you can also get listed in local business directories such as Yelp, YellowPages, and Google My Business. These are the pages that were made particularly for companies to tell about them and let people find you more easily. Whatever directory you choose, remember that adding relevant keywords is vital because all search engine algorithms are built on looking for specific target words.

4. Partner with other local businesses.

Even though we are going towards digital more and more, we shouldn’t forget about personal connections. At the end of the day, it is the only thing that matters in society. So, why wouldn’t you make friends with other businesses in your niche? This partnership can bring you more exposure, backlinks, mentions, and maybe even friends. Sounds pretty good, right?

5. Create high-quality content.

It seems like everyone is talking about the content and its quality these days. Well, they do because it is important. You can save your time somewhere else but never sacrifice the quality of whatever it is you publish online in the name of your brand. Besides, people tend to tell about the truly worthy content on their social media. And this is another way of attracting links to your website.

6. Reach out to local influencers.

This might sound too posh if you’re targeting some smaller locations. Still, there are some people with a certain influence everywhere. And the truth is that they can improve your sales even without having millions of followers. What matters is the relevancy of their audience and how related they are to your product or service.

How to do link building for local businesses? 

What does “local link building” even mean? Well, we probably had to start by answering this question, but there were some other crucial aspects we had to mention. So, long story short – there are four main pillars of local link-building you want to focus on:

— Make sure you include the accurate and updated name, location, and contact number of your company to the local resources

— Try to get links from websites that are native to your target geography, even if their DA isn’t as high as you would normally expect

— Get new contacts with people from the area you want to expand to

— Look at your local SEO with a 360-degree approach to have a comprehensive strategy instead of random initiatives

The most interesting part is that those websites that have a profound influence in the given market might not be highly authoritative ones. Moreover, such websites may be quite small. Still, because of their massive impact in the small niche, having a link from such websites might be more worthwhile than from giant leader websites.

Link building for local businesses requires a strategic and targeted approach. Focus on building relationships, providing value to your community, and creating high-quality content that can attract backlinks from other local websites and publications.

There is just one drawback. Building citations, creating top-quality content, outreaching bloggers — that sounds like more than a day or even a week. That’s where local link building services come to the rescue, saving you time and resources. The only question is how to select the most qualified and trustworthy agency? From more than 15 years of experience, we can highlight some particular criteria to select the best candidate with efficient link building techniques for local searches. 

How Do You Find a Reputable Local Link Building Service for Your Business?

In an ideal scenario, the company that you’ll be working with has to fit all the parameters, but if it’s at least more than a half, you can consider the cooperation.

1. Look for a company that has a track record of success in local link building. Check out their portfolio and read reviews from past clients.
2. Ask about their approach to link building and ensure that they use ethical and white-hat link building techniques for local businesses that are compliant with Google’s guidelines.
3. Check that the company has experience in your specific industry or niche, and that they have worked with businesses similar to yours.
4. Consider the pricing structure and make sure that it is reasonable and transparent.
5. Look for a company that provides regular reporting and communication to keep you updated on the progress of your link building campaign.
6. Consider working with a company that offers additional services, such as local SEO optimization, to ensure that your website is fully optimized for local search.

The above-mentioned list is based on the qualities and approaches LinksManagement has and applies to every SEO strategy. However, that is not all.

Why LinksManagement?

More than 1,000,000 sites in the inventory for your local niche and a variety of convenient filters for the needed domain zones, regions, or countries to start promoting your website to the right audience! Doesn’t it sound like two great reasons to try LinksManageremt services straight away? Well, we have a couple more benefits:

• Link directories specifically for local SEO. Sometimes, doing link-building for local businesses is tedious simply because finding good websites to get backlinks from might get complicated. LinksManagement simplifies this for you. You can find a big selection of potential sites for link-building for almost any location and niche. Doesn’t it sound like a real lifesaver?
  
  
• Customization is your key to success. We believe that a personalized approach is crucial for SEO because no single scenario can work for everyone. That’s why LinksManagement has customizable link-building plans to help any business achieve its particular goals.
  
  
• High-quality backlinks for local SEO. We know that this sounds too obvious, but we strive to deliver the best selection of websites for you. That’s why you can always check the most vital aspects of domain analysis (DA, spam score, traffic, etc.) right in the LinksManagement directory.
  
  
• Constant monitoring and regular reports. The only way to know whether your local SEO is successful is to track your progress and adjust if needed. Our in-house SEO specialists will do this analysis for you to give you a clear picture of how your link-building campaign is going.



Those are pretty solid benefits, aren’t they? If you have any additional questions., please don’t hesitate to contact us. If you’re more than convinced, start right away to get the best results as soon as possible.