The Best Selection of Marketing Templates for 23 Use Cases

‍Most product marketing strategies are a result of hard work, thorough research, and skills.

‍But thankfully, you don’t have to be perfect at everything to do effective marketing. Most marketers are happy to share their blueprints and what worked for them.

‍This is why there are so many great product marketing templates out there. The only trouble is that this also creates a problem of choice. It becomes overwhelming to know which one you really need.

‍That’s why we have created this guide, to help you narrow down your options. We’ll help you figure out what you need, why you need it, and how to use it correctly.

‍By definition, marketing templates are pre-designed frameworks. They are built to help make it easier for marketers to plan and efficiently carry out their strategy. That’s in theory.

‍But in practice, we get several doubts:

• But wouldn’t using one of these mean that everyone is doing the same thing?
• Wouldn’t that just make it generic?
• Can it even work for my particular situation?
• And ultimately — isn’t it just easier to do something that fits from scratch?

‍Well, all these questions are legit until you understand the true purpose of templates.

‍Think of them as a recipe, not a pre-made dish. Each framework is more of a guideline than a strict follow-this-exactly formula. Every marketer still needs to adapt it to their own needs to make it useful.

‍You’re not meant to simply fill in the blanks in the first blueprint you see and then just run with it.

‍So, do you really need it?

‍Here’s the thing: frameworks are really helpful if you want to save time. You don’t have to reinvent the wheel for every single task. They are also quite good if you want to create a consistent approach for you and your team.

‍Imagine that you have to build a new structure each time you want to launch a link-building or outreach campaign. It’s going to get frustrating after a while. But if you have a couple of frameworks for each task, you can save everyone’s time.

‍Yet, of course, not all blueprints are worth your while. So, how do you know which one to choose? We’ll answer that in the next section.

‍When looking for a product marketing plan template, you’ll find that there are just so many options out there. But here’s what you need to keep in mind to make the right choice:

Visual Appeal & Clarity

‍The design of any framework needs to be clean and good enough to capture attention. If it’s too cluttered, it will be hard for people to focus on the big message. So, always go for the ones that seem clear and understandable — you’ll thank yourself later.

‍At the same time, it needs to match your brand’s aesthetics, too. But no matter how good the design is, adjust it according to your brand guidelines.

Flexibility

‍In the previous section, we’ve already touched on the importance of tweaking and editing any blueprint. But in order to do that, the framework you choose has to give you space for all those changes.

‍So, if it feels like you don’t know how you can fit all your ideas into the blueprint you find, it’s definitely the wrong one for you.

Relevancy

‍Sure, you’ll definitely change the template’s content. But it’s also important to start with one related to your niche and your task. Imagine using a content calendar framework for email outreach? That’s just chaos. It’s a blunt example, but you get the idea.

‍The point is — choose a relevant blueprint for your requirements. Then you won’t need to waste time tearing sections down just to build something usable. If that’s the case, you might as well just start with a blank slate.

Scalability

‍Often, the structure you find can be perfect, but a little too basic for your scale. This isn’t the best scenario because not every framework can be adjusted to all sizes and volumes.

‍So, if you have some extensive projects, keep this one in mind.

‍The good news is that there’s probably a framework for any use case imaginable. Here, we’ve selected some of the best ones for the most popular marketing tasks:

#1 Email Marketing

‍Emails are a big deal for many marketers. When done right, they can serve as a bridge that helps customers bond with your brand. For this, you have to make sure that they’re personalized and show your brand’s identity.

‍That’s why you have to be careful with email templates, not to make them too generic.

‍The first step for this is to choose a highly customizable framework that’s also compatible with your stack.

‍So, what we suggest here is to consider platforms like Unlayer, Stripo, Beefree, etc. All of them have galleries with thousands of email designs for pretty much any use case.

‍Source: Unlayer

‍The good thing about solutions like this is that most of them are:

• Compatible with major email clients, CRMs, and email platforms.
• Responsive by default.
• 100% no-code.

‍And if you ever feel uninspired, just go to Really Good Emails.

‍Yes, technically, these aren’t blueprints, but they have thousands of cool newsletters and other types of emails. So, you’ll definitely find some great ideas that you can then use in your campaigns.

‍Source: Really Good Emails

#2 Social Media

‍Many brands have learned to take advantage of social media as a powerful marketing tool. But the issue with most SM platforms is that you need tons of content in different formats adjusted to each network.

‍This is where those frameworks can work really well.

‍If you have an in-house designer or you can outsource one, it’s a good idea to ask them to create several templates. Then, you or your SMM can work with them and produce content for each platform based on your brand’s style.

‍But if you can’t afford it, simply use Canva. It is so popular for a reason. They have tons of SM post designs and different useful features. Even the free version could work.

‍Source: Canva

‍But apart from posts themselves, you’ll also need a content calendar to schedule those.

‍A social media content calendar helps you effectively plan all your publications ahead of time. This makes it easier to assign resources and come up with engaging content.

‍Plus, you get to spend less time worrying about what you need to post and more time actually being creative and growing.

‍As for some blueprints, there are several options to consider:

• Many choose project management tools like Asana, Trello, ClickUp, etc., because it’s quite easy to manage your posts there.

‍Source: ClickUp

• Some go for Notion, especially if they already use it for project management. They have a huge variety of content calendars for anything.

‍Source: Notion

• Others just go for a typical Excel or Google Docs file to schedule their weekly posting. For this, you can find several customizable options by Smartsheet, for example.

‍Source: Smartsheet

• And if you’re looking for a more extensive, yearly planner that includes your strategic points, you can take a look at this one by Hootsuite.

‍Source: Hootsuite

#3 Landing Page

‍It’s hard to imagine marketing without landing pages. Depending on your business type, your needs here will vary. You might need a single landing page that lasts for years or dozens of fresh ones every month (or even week).

‍If you belong to the second category, using product marketing frameworks could be a perfect solution for you.

‍Again, you can ask your designer (whether in-house or outsourced) to create a framework. But if that’s not the option, there are tons of ready-made designs online.

‍You can use platforms like Unbounce or Envato and pick something that works for you.

‍Source: Unbounce

‍Always go for cleaner landing page designs. This will give you a better chance of converting your visitors.

‍And if you feel like you don’t have any ideas on how to personalize the template, you can use Behance for inspiration. There are tons of graphic designers and studios that share their work.

‍Source: Behance

4 Buyer Persona

‍Your buyer persona is one important concept for your marketing campaigns. It is a composite idea of who your ideal client is. It comes in handy when you need to tailor your marketing pitch or experience to the customers.

‍These frameworks will depend on what you need. A buyer persona can be role-based, customer journey-based, etc. So, just search around for something that works for you.

‍Where can you find decent blueprints? Here are a couple of options we like:

• There is an interactive tool called Make My Persona by Hubspot. Basically, you can create a buyer persona online in a couple of clicks. It might not be the most customizable solution, but it’s definitely a cool one.

‍Source: Hubspot

• This Miro framework is another great option. Sure, you can only edit it inside of Miro itself, but you can also make it quite tailored to your needs.

‍Source: Miro

• This Zendesk compilation has six templates for different use cases. You’ll like this option if you want a more typical buyer persona framework.

‍Source: Zendesk

• No matter which one you choose, they can help you understand how to create a consistent marketing strategy that drives sales. So, at least experimenting with buyer persona blueprints is a good idea.

#5 Product Marketing Portfolio

‍A product marketing portfolio can look different depending on whether you are trying to market your service or a product.

‍But, in either case, it is like a highlight reel of your offerings, your best work, projects, and accomplishments. You can use this when you’re launching your product/service to the market, looking for investors, or trying to land a job.

‍Whatever your goal is, you can find something useful in Figma frameworks.

‍Source: Figma

‍If you’re looking for alternatives, you can try something like Flipsnack.

‍Source: Flipsnack

#6 Go-to-Market Strategy

‍Ever had moments where you struggled to come up with a detailed step-by-step plan for your product or service launch? Well, this is why a product planning template is helpful.

‍Simply picking a good go-to-market framework that you then customize will save you so much hassle. Plus, everyone will be on the same page, and you won’t have to worry about wasting resources.

‍Even better, it becomes much easier to integrate the customers’ needs into your go-to-market strategy when you have a proper blueprint.

‍Where do you find one?

• You can get many free options similar to this one by Pitch. They already come in the form of a presentation if you want to show it to someone (you probably do).

‍Source: Pitch

• Alternatively, you can use tools like Trello, Asana, etc. There, you can easily track different tasks and simplify everything on the project management side of things.

‍Source: Asana

#7 Customer Feedback Collection

‍Customer insights are the key to creating marketing strategies that work. So, it is very important that you have a consistent system of feedback collection and analysis. One that helps you get accurate insights from the very people who use your products/services.

‍The data you get can help you improve your services or products, and even identify relevant trends early so you can key into them.

‍When it comes to blueprints, these are a couple of options you can consider:

• Of course, a simple Google Form could work. It’s nothing fancy, but it does its job.

‍Source: Google

• A tool like Typeform, Tally, Jotform, etc., is another solution. Typically, you’ll have to pay for these (at least for some use cases), but they also help you create beautiful and tailored forms.

‍Source: Typeform

• Or you can go for a simple option, like this one by SmartSurvey.

‍Source: SmartSurvey

#8 Product Launch Checklist

‍Any type of checklist is something that works really well with blueprints. This one in particular helps you keep track of all key elements of your product launch.

‍It includes pre-launch steps, activities for the launch day, and, of course, post-launch tasks. The idea is to create a map that covers every aspect you have to go through (and there are many).

‍It’s more than just a to-do list for the day. Think of it more as a very important market strategy template. One that acts like having your GPS telling you what turns are ahead, so you arrive safely at your destination.

‍How to pick one?

‍If you need something interactive where you can track different processes, collaborate with your team, share files, etc., go for a PM software. Anything from Atlassian to ClickUp can work.

‍Source: ClickUp

‍If something more static works better for you, here is an example by Aha.

‍Source: Aha

#9 Digital Product Checklist

‍Launching a digital product is obviously different from doing the same with a physical product. So, we had to cover this type of checklist as well.

‍Let’s see some great blueprint examples out there:

• Here is a very simple and visual one from Visme. If you don’t want anything too extensive, this could be a good fit.

‍Source: Visme

• Again, you could find several frameworks like this created by pretty much any project management software. And if you’re using Notion, there are multiple options on their Marketplace (free included).

‍Source: Notion

#10 Competitor Analysis

‍Every marketer needs to do competitor analysis from time to time. It helps you find out what edge the other brands have over you and even their weaknesses that you can use to gain the upper hand.

‍There are different types of competitor analysis templates depending on what you want to research and compare.

‍One of the great places to look for frameworks is Notion. There, you can find more generic competitor analysis, like this, for example:

‍Source: Notion

‍Besides, you can get more detailed competitor analysis docs that focus on a particular area. This one, for instance, can help you analyze your rivals’ content.

‍Source: Notion

‍If you want something more solid and comprehensive (and you don’t mind paying), there is an option by Slideworks. Yes, it isn’t free, but it also includes over 300 slides and is created by ex-consultants of the Big Three.

‍Source: Slideworks

#11 New Product Development

‍Ideally, this one should come before your product launch checklist and your go-to-market plan.

‍Basically, it’s a doc that helps you oversee each stage of the new product development process. The idea is to streamline every single stage of your product creation so that you can get it ready on time.

‍It also helps you track who does what, as well as your milestones and deliverables.

‍So, what are your options here?

‍Of course, the first one that comes to mind is using your typical project management software. And it is, indeed, a good solution. You can find some pre-made solutions for pretty much any PM tool, so just google it.

‍Source: ClickUp

‍But if you want more of a chart format, you can go for something similar to this blueprint by Tom’s Planner.

‍Source: Tom’s Planner

#12 Product Marketing Metrics

‍If you do any type of marketing, you’ll definitely need to monitor your progress. But how do you document all that?

‍A good old Excel? It could be an option, but there are also several marketing templates for this. Let’s see some potential options:

• If you don’t know which metrics to track and which ones don’t apply to you, try using this Miro board. It helps you understand what to analyze based on your business goals.

‍Source: Miro

• If you just need a marketing report, you can check out these options by Smartsheet. They will be useful for many teams.

‍Source: Smartsheet

• Alternatively, there are also some good solutions by Hubspot.

‍Source: Hubspot

‍Whatever option you choose, you have to track your metrics in any case. These reports should shape the next marketing decisions you make. Maybe you will decide it’s best to change a few things, keep doing what you are doing, or tear it all down and start afresh.

#13 Product Roadmap

‍A product roadmap is an absolute must for both businesses and investors. The good thing about roadmaps is that they’re quite similar, so it’s easy to use a ready-made framework here.

‍You can find tons of them online. But here are the ones we think deserve your attention:

• If you’re looking for something interactive, the one from Pipefy might be for you.

‍Source: Pipefy

• If you aren’t exactly sure what you need, Product Plan has dozens of different roadmaps. While they’re quite basic, they can work for many businesses.

‍Source: Product Plan

• Another option with several use cases is this one by Office Timeline. Their frameworks are Excel- and PowerPoint-ready.

‍Source: Office Timeline

#14 Product Features Matrix

‍This is another document that works perfectly with frameworks. Often, it isn’t something your clients will see unless you include a comparison on your website. So, you might not even need that many adjustments when it comes to design.

‍Still, keep in mind that there are different product feature matrices. You can use them to compare features of your products/services based on tiers (pricing). At the same time, they can also help you see how your offerings measure against your competitors.

‍Either way, there are multiple options for this product analysis template.

‍One of them is this matrix by Miro. It’s very visual, which makes it super easy to use. Besides, it’s quite adjustable.

‍Source: Miro

‍But if instead of comparing features between different plans or brands, you want to analyze which ones to prioritize, there is also a blueprint for this. For example, this one by Product School.

‍Source: Product School

#15 Product Strategy

‍Basically, almost everything we’ve mentioned by now in this guide and will mention later on can be a part of your product strategy.

‍It is a very extensive document that includes tons of details, so finding a perfect product marketing strategy template is nearly impossible.

‍Still, there are a couple of options you can consider as a foundation for your strategy:

• For example, Miro has multiple frameworks with different angles. With them, you can also collaborate easily to create a perfect plan.

‍Source: Miro

• If you don’t need anything interactive, you can check out some options by Smartsheet. They work with Microsoft Word, Adobe PDF, PowerPoint, Google Slides, and Excel.

‍Source: Smartsheet

#16 Product Pricing

‍Sometimes, it’s tricky knowing how to set your price right. You’ve got competitors’ pricing to match or beat. Plus, you also have to make sure you’re not running at a loss when you’re scaling or some market conditions change.

‍That’s why you need a good framework. Normally, it will allow you to visualize several pricing strategies, so you can come up with the best one. Besides, you can analyze market pricing information and store all the relevant info in an organized way.

‍Depending on how good your template is, you can even predict market conditions ahead of time and plan accordingly.

‍So, where can you look for one?

• Pipefy has a free pricing strategy and cost analysis blueprint. It can work for several companies, but, of course, it depends on your situation.

‍Source: Pipefy

• If you’re looking for something more straightforward that doesn’t analyze any market trends and other bigger perspectives, you can use one of Notion’s pricing calculators. This one, for example, simply takes into account different expenses to help you set proper pricing.

‍Source: Notion

• If you want something more “realistic,” you can check these real-life pricing strategy examples by Reforge. Basically, this can work both for inspiration and as a sort of template you can copy.

‍Source: Reforge

#17 B2B Marketing Plan

‍A good B2B product marketing plan template is a must to clearly see the direction of your marketing strategy while saving hours of work.

‍When it comes to marketing, nothing is ever random. So, your plan should be able to highlight how your tactics will help reach new audiences, bring revenue growth, shorten sales cycles, etc.

‍And, of course, your B2B marketing plan framework has to reflect that.

‍Now, let’s take a look at some examples:

• For those who need a short and easy presentation, you can consider this one by Beautiful AI. But ideally, this shouldn’t be the only doc for your marketing planning, because it should be extensive by default.

‍Source: Beautiful.ai

• For something more substantial, you could try this B2B marketing plan by GanttPRO. You don’t necessarily need their software, as you can use it in Excel and Google Sheets.

‍Source: GanttPRO

• And if you’re looking for a simple doc format, take a look at this free plan by B2B Marketing World.

‍Source: B2B Marketing World

#18 Unique Selling Proposition (USP) Template

‍Unique selling proposition is a basic yet essential part of product marketing. While the proposition itself has to be unique (obviously), the frameworks most businesses use are pretty much the same. That’s why you can also easily find a good pre-made solution for your case.

‍How do you do that?

• If you don’t want anything interactive, you can use a simple Venn diagram with three circles to see the overlaps between “What your brand does well,” “What your competition does well,” and “What the customers want.”

‍Source: SlideEgg

• But, of course, many businesses want more than just a one-pager. If that’s you, consider using something similar to this blueprint by Growth Business Templates. Apart from the framework itself, you’ll also get a USP example by a SaaS company, which can be quite helpful.

‍Source: Growth Business Templates

• Another alternative could be something like this USP analysis maker by Creately. It will help you understand what makes you different, visualize all the data, and collaborate with your team.

‍Source: Creately

#19 Marketing Campaign Brief

‍When it comes to marketing, creating campaign briefs for your team and your outsourced workers could be a big part of your job.

‍But what can really save your time here is a good template.

‍Depending on your business and the campaign itself, your briefs will vary. So, you might even want to have a couple of different ones for several use cases. For example, a shortened one for your team and an extended version for your freelancers.

‍A good place to look for these frameworks is the Notion Marketplace. There are tons of free briefs for virtually any situation.

‍Source: Notion

#20 User Story

‍Another big part of product marketing is integrating the features clients want. Often, this can create confusion for devs. That’s why user stories exist.

‍In case you are new to product marketing, user stories basically give you the pov of your customers. This helps your team to further develop certain functionality that can cover your users’ needs or solve their struggles.

‍These usually have a similar structure, so picking a framework is the best solution for any business.

‍Here are a couple of them for you to consider:

• You can try one of the four user stories offered by Aha. They are all quite clean, simple, and universal. So, likely they’ll work for you as well.

‍Source: Aha

• While writing these is quite a straightforward process, some might get stuck. So, if you want to get some inspiration, you can check 200 user stories written by Mike Cohn at Mountain Goat Software.

‍Source: Mountain Goat Software

#21 User Research

‍We’ve already seen buyer persona frameworks before. But often, businesses want to go further and have a template for their user research as well.

‍Sure, many just skip any pre-made layouts at this stage and structure the information they gather in a simple doc, spreadsheet, or presentation. This can totally work, but if you don’t want to overthink the design part of it, here are some good blueprints you can use.

• First, you can check if your project management tools have a template like this. Most likely, they do have something similar to what Asana offers.

‍Source: Asana

• If your PM tool is Notion, then your choice will be even bigger thanks to their marketplace.

‍Source: Notion

• For those of you who have very particular needs, you can also check this guide by User Interviews. They’ve compiled 105 free templates for UX research. So, you can definitely find something there.

‍Source: User Interviews

‍Even if you pick the simplest option, it will help you keep track of changes in your clients’ preferences and needs. But make sure that you don’t only store those insights but also use them to make your customers happy.

#22 Business Requirements Document

‍A business requirements document (BRD) typically has a standard format. That’s why using a template here is a perfect scenario. A good structure will make it easy for you to summarize your project purpose, requirements, and responsibilities.

‍And all you’ll need to do is tweak the content.

‍For this one, you can consider checking the BRD frameworks by Smartsheet. They offer several different types, so it’s likely you’ll find something suitable.

‍Source: Smartsheet

#23 Customer Journey Map

‍A customer journey map is also one of those docs that you use internally. So, it doesn’t make sense to spend too much time on custom design. That’s why templates are so useful here.

‍Besides, you’ll reduce the chances of missing some important detail when you choose a map with a good structure.

‍Now, it’s time to look at some options available:

• If you want something simple, concise, and visual, you can probably find a proper option on Canva.

‍Source: Canva

• For those of you who like the visual part but also want something more interactive and flexible, you can try a customer journey map by They do.

‍Source: They do

• And if you’re looking for more variety, you can try Miro. They have over 15 different customer journey maps.

‍Source: Miro

‍A good product market template can save you from an unnecessary headache. It really takes the pain out of drafting a new, structured document for every single task. Instead, you can just tweak a pre-designed blueprint to match your needs.

‍By now, you know that finding a good fit is hard, even though the online space is full of different frameworks.

‍It wasn’t easy for us to offer you exactly what you need without knowing your business. But we hope that this guide has helped you at least a bit to find what you’re looking for.