All You Need Is Love, Google LOVE
Your site getting into Google TOP 10 is the ultimate aim of your SEO activity. Let’s admit that any other result will always be considered as a failure. It concerns not only the link building but every branch of the search engine optimization, whether we talk about content marketing, directory submissions or on-page optimization.
The main point is that the SEO is nothing but the way of finding out how your site rankings will change, if you do this or that. Sometimes we guess, sometimes we don’t. But anyway we get an experience of what we should or should not do.
Of course, there are no ready answers how to achieve the Google 1st page you’ve been dreaming about for years. But there is the list of common rules how to get Google LOVE. Let me notice that every SEO branch has its own list of such Google LOVE rules. I’d like to reveal the one applicable in the link building.
So, when practicing the link building, you should know that Google LOVES:
Diversity of your links
What originally means that your links must come from the web pages with different DA and PA or SB Rank, wich is based on DA and PA indexes. Moreover, you shouldn’t forget about “.edu” links and – attention! – no-follow links as well. The matter with no-follow links is that your links set must look natural to Google. And it’s obvious that the absence of such links doesn’t seem to be natural at all. Usually, no-follow links can be made by your own – just leave a comment with your specific anchor text link on one’s blog.
As for the high-quality links, well, this is quite a hard task to build them on your own, but at the same time, this task is the most important one as this is what gives Rank weight to your web pages and boosts your rankings. That’s why, if you do not have much experience, it’s better to leave do-follow link building to SEO experts.
Even if your texts are far from being brilliant, add them into your content. And your site will rank better if it’s really your original text. Remember, your unique content is one of the important factors of your success on Google. And any excellent link popularity campaign can help you to increase your traffic & sales if the visitor is not interested in the content of your site.
Google hates the links built automatically. When using automated link building services which deal in quantity, you take risks to disappear from Google search results. This automated link building is nicely detected by Google since 5,000 links built in a couple of minutes has nothing of common with natural popularity. That’s why all your backlinks must be installed manually by the site owners.
Slow link building
Your link popularity campaign should mimic the natural pace of links acquisition. Google doesn’t like any sudden and unexplained bounces of your site link popularity. And vice versa! If your link building campaign is quite slow, you have more chances to get the longed-for Google LOVE.
Long lifetime of the link
The more your link remains alive, the more your site is LOVED by Google. Ask yourself how many so-called “permanent” links are still active within your links set since last year. I believe it’s impossible to get a permanent link unless you are a good friend of the site owner, or unless your backlink is placed on a web page nobody cares about.
In this view, the monthly paid link offers are fairer and safer for you. Moreover, they turn to be more efficient in terms of ROI.
Google pays more attention to your specific anchor text link than to the meta tags, H1 tags, etc. That’s exactly why you should select carefully the keywords for your link building campaign.
There exists a rule in the time management: 1 minute devoted to your activity planning saves at least 10 minutes you can devote to this activity. In the context of link building, this rule turns into: 1 day you devote to the keyword selection saves about $5,000 you’ll invest in your link building.
These tips can be commonplace for you. Even if so, I believe that simple things which seem too obvious to talk about, are worth your attention. Especially in the case when you still don’t know how to get a piece of Google LOVE.