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Backlinks Tracking. How to track backlinks?

Backlinks tracking

The success of any SEO is built on proper backlinks. And this practice still makes sense, regardless of all innovations in search engine mechanisms. However, to make backlinks work for increasing the site ranks and attracting more visitors, they should satisfy a range of requirements. Otherwise the investments into backlink network are useless.

Moreover, the links to your site from the outside can lead to penalties and total excluding from search results. This is the worst scenario that anyone can successfully avoid by regular backlinks monitoring.

Why should you track backlinks?

Inbound links (also called ‘backlinks’) are the key tool in numerous SEO strategies. Everybody knows: the more backlinks the site has, the more visitors it receives, the better profit it brings. That is why an average SEO specialist spends much time on gaining as many links from other sites, as possible. The problem of backlink analysis usually appears only when the site loses traffic or gets penalties. Even using the whitest SEO strategies doesn’t give protection from such kind of problems. But any problem is easier to prevent than to solve. And this is the major explanation for the need of tracking backlinks.

The deeper insight gives much more arguments for backlink analysis:

  1. Regular and professional monitoring of backlinks quality helps to exclude low-quality links that impeach the reputation of the website in the eyes of search engines.
  2. Backlink reports help to avoid the lack of diversity in sources and types of links (search engines do not like sameness in this aspect).
  3. Analyzing backlinks you will directly see what sources bring better traffic, and therefore, which investments are reasonable and which ones are not. Smart budget management is highly important!
  4. Backlinks help to define the popularity of your resource. Recently natural backlinks have become highly important for search engine ranks. They define how many people consider your content interesting and useful.
  5. Checking competitors is also highly important advantage provided by backlink tracking. You can see what sites refer to your major competitors and develop your own presence in that niche.

In plain language, such monitoring helps to define, whether your backlink strategy works correctly, and if there is a risk to be penalized by a search engine. It also shows possible directions of improving website ranks.

What parameters should be checked in link mass analysis?

Modern software and online services help to track backlinks your site has in painstaking detail. You should focus on the major parameters that have direct impact on website popularity, rank and validity for search engines. These are:

  • The backlink source
  • The backlink status (broken or alive)
  • The backlink rank

The sources of backlinks must be highly diversified, as having links from one single resource is too suspicious for search engines. Moreover, it is not good for the website: the more sources are used for attracting people from different niches, the bigger website audience is. The perfect backlink strategy always implies diversification. Your backlink sources should be relevant: if the website linking to yours one is completely from another service area, this will be highly suspicious for search engines.

The existence of broken links to your website has two crucial disadvantages: they annoy your potential customers and they worsen your website rank position. Search engine algorithms detect them and consider as irrelevant. It also creates risk of penalties. That is why you should regularly track links that lead to pages deleted or simply nonexistent on your domain, have mistakes in URLs and show various error messages.

The rank of websites referring to your resource influences on your own rank. The more high-ranked sites link to yours, the better your own position in search results is.

These are the key parameters that give basic idea about the reasonability of having those backlinks. The list of criteria for analysis may vary depending on your specific needs and professionalism. The available information is simply limitless, and here you need to concentrate on what is important for your campaign. For instance, if it is important to develop the presence in specific country, pay attention at how many backlinks are from local domains.

Backlink Tracking Tools

Google Webmaster Tools

Google Webmaster Tools feature the access to external links statistics. It is in Search Traffic > Links to Your Site menu.

Google Webmaster Tools - Tracking backlinks

It shows detailed information about the domains that link to your site, the most linked content and allows downloading a backlinks report for further analysis. Their report helps to check negative SEO attacks, when dozens of new links appeared at the same date. Such batches of backlinks are highly unwelcome for proper site reputation.

The major disadvantage of Google Webmaster Tool is inability to check competitors: it works only for the domains you owe and maintain. Another problem is inaccurate data updating: this is not even close to real-time refreshing. That is why there can be some inaccuracy in reports.

Majestic SEO

Majestic SEO is the online service, which offers both free and paid tools for analyzing external backlinks. Free subscription gives access to rather extensive backlink information, as well as general info about the analyzed domain:

Majestic SEO backlinks analyzing

Majestic SEO for external backlinks tracking

If you need basic information about your website or the website of your competitor, using Majestic analyzer even without sign up is a great option. As for the backlinks, it allows checking the trust flow, citation flow, the link type, the status (deleted, nofollow, etc.). Also the service produces various recommendations of approving the backlinks. For instance, you will see if there is no alt text, or you need to correct the keywords. Paid subscription plans start at £29.99 per month and give access to more downloadable links, detailed reports, etc.


SEMrush offers a huge family of tools and services for SEO, and all they are paid ones, but extremely efficient. SEMrush backlink checker shows detailed reports about the quality, rate, source of backlinks, their geolocation, types and a lot more. This is a tool for deep backlink analysis for specific URL, a domain or a root domain. It also helps to track anchor texts, titles of linking pages. Here is a short review about SEMrush capabilities:


The subscription plans start at $69.95 per month, and depending on the chosen plan a user has different range of available resources. The cheapest plan implies up to 5 projects to track, 5 scheduled reports, up to 100 000 pages to crawl. The number of results per report is limited by 10 000 items. To appraise the facilities offered by SEMrush and try its free backlink report you can use it in a trial version for the first two weeks.

Open Site Explorer

This is highly popular backlink checker developed by SEOMoz company. SEOMoz offers choice of free and paid tools for tracking back links and other SEO analysis. Free subscription gives ability to perform up to 3 backlink monitoring per day, and the range of available details regarding inbound links is rather limited:

Open Site Explorer for backlinks tracking

The paid version has no limitations in daily monitoring, allows tracking mentioning of specific products and services online, define the most valuable and important backlinks, find relevant link sources and a lot more. There is a free 30 days trial available even for the paid Fresh Web Explorer.

How to build a proper backlink profile?

After analyzing your current backlinks you will directly see the gaps in your strategy and would like to correct the mistakes you’ve made. Here is a short list of recommendations that will make your life easier in this aspect:

  • Get rid of outdated, broken backlinks
  • Avoid purchasing backlinks from irrelevant sources (your backlinks should be targeted at audience interested in your products, content and services)
  • Do not use a specific backlink source, diversify your links as much as possible.
  • Track backlinks of your competitors to see what sources and backlink types they use, don’t stay behind.
  • REGULARLY analyze your current backlink profile and change it to stay up-to-day and avoid penalties.
  • Use efficient link building services for generating high-quality, high-rank backlinks to support your resource.

Purchasing backlinks is still on demand. However, you should be smart in buying links. To avoid mistakes and useless expenses, use well-proven services like LinksManagement. It helps to get maximum traffic growth with minimum backlinks. It also provides free reports to check the current SEO status of the site.

High-quality, relevant backlinks purchased from such services will lead to generation of natural backlinks, as the target customers in your niche will receive the information they need. This is what backlink generation is aimed for.

Choosing a tool to track backlinks your site has or generating new ones is highly individual. That is why it is highly important to test the interfaces and capabilities (as well as estimate costs) in trial versions before purchasing a paid product.

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